# What can I configure for Shopping Ads in Channable?

Shopping Ads provides you with a way of structuring your product ads in different campaigns, ad groups, and product groups which helps you manage their CPC and targeting. The overall structure is as follows:

<figure><img src="/files/iaEmvSYZzsqbk19loNJA" alt=""><figcaption></figcaption></figure>

A campaign is divided into ad groups, which are then split up into product groups. Each product group contains one or more ads, where 1 ad equals 1 unique product from your Merchant Center.

With a Shopping Ad generator in Channable, you can configure several elements for each of the above parts of the Shopping Ad structure:

| **Campaigns**                                                  | **Ad groups**                                  | **Product groups**                           | **Negative keywords**                                                                                                                                                    |
| -------------------------------------------------------------- | ---------------------------------------------- | -------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <p>- Campaign name<br>- Campaign country<br>- Daily budget</p> | <p>- Ad group name<br>- Standard max CPC\*</p> | Up to 4 levels of product group subdivisions | You can only configure negative keywords for Shopping Ads. Search results are based on your product information from your product data in Merchant Center, not keywords. |

{% hint style="info" %}
IMPORTANT: The CPC is only sent once: the first time you activate and run the Shopping Ad generator, or when a new Ad Group gets created by the generator. After that, you can manage your CPC in Google Ads manually.
{% endhint %}

{% hint style="info" %}
IMPORTANT II: If you've made any changes or deleted campaigns in your Ads account that have resulted in an error within Channable, please refer to [this article](https://channable-test.gitbook.io/channable-test-docs/list-advertise/~/revisions/41I7hnV8leiPulcDgOau/google-shopping/manage-and-optimize-google-ads/google-shopping-ads/configuring-shopping-ads-campaigns/solving-common-shopping-ads-errors) for a possible solution to the error. If the proposed solution doesn't resolve your issue, please contact our technical support department.
{% endhint %}

### Further resources

* [What is an Ads channel in Channable?](/list-advertise/google/manage-and-optimize-google-ads/what-is-an-ads-channel-in-channable.md)
* [What are Shopping Ads?](/list-advertise/google/manage-and-optimize-google-ads/google-shopping-ads/what-are-shopping-ads.md)
* [Migration Smart Shopping Campaigns to Performance Max Campaigns](/list-advertise/google/manage-and-optimize-google-ads/google-shopping-ads/migration-smart-shopping-campaigns-to-performance-max-campaigns.md)

### Helpful links

* [Send your products to Google Merchant Center](/list-advertise/google/how-to-add-products-to-google-merchant-center.md#send-your-products-to-google-merchant-center)
* [Troubleshooting Ads account changes](https://helpcenter.channable.com/hc/en-us/articles/360021774759)

For more information about setting up Shopping Ads and configuring these elements, take a look at the [Google Shopping Ads section](/list-advertise/google/manage-and-optimize-google-ads/google-shopping-ads.md).


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