> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/list-advertise/google/manage-and-optimize-google-ads/google-text-ads/ad-groups/adding-keywords-and-negative-keywords.md).

# Adding Keywords and Negative keywords

### Keywords tab

To add Google Ads (negative) keywords, head over to the *Ad groups* menu of your campaign. Within the ad groups tab you will see additional tabs. Choose the "keywords" tab to add some keywords to your campaign.

<figure><img src="/files/9711e39fb6690a99d11770a87439deeeedef83c2" alt=""><figcaption></figcaption></figure>

### Setting up keywords

To add a keyword click on "New keyword". A field will then appear in which you can select a field from your feed from which keywords will be extracted.

* To add a new dynamic field, click the plus sign.
* To delete a particular field, click the "x" button next to it.
* You also have the option to type in static keywords manually if you do not wish the program to extract keywords from a field in your datafeed.

<figure><img src="/files/37e14a082cc9c3d26a3ea5ac29730fccd398be4c" alt=""><figcaption></figcaption></figure>

Under "Type" on the right-hand side, you can choose how closely your keywords will be matched with search terms. You can choose:

* Modified Broad
* Broad
* Phrase
* Exact

### Negative Keywords

Negative keywords are set up the same way as regular keywords, except if those words are searched your ads will NOT appear. Click on the "negative keywords" tab in the *Ad groups* menu to set up the keywords.

<figure><img src="/files/bf14f1ec300d3aa519a38b79e6cef80881857bd1" alt=""><figcaption></figcaption></figure>


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