Configuring the Ad groups settings

To configure your ad group, go to the Ad groups step and click on the Build step button, which will take you to the Ad groups configuration tab.

1

Ad group name

At Ad group name, choose a name for the group of items that will be in a campaign. The name of this ad group can also be dynamic: you can use the values of fields from your feed. For example, if you use the field 'sub category' as ad group name, you can create Ad Groups for each sub category in your feed.

2

Default Max CPC

Choose a Default Max CPC. This is the maximum cost you would like to pay every time someone clicks on your ads. You can choose between a static value or a dynamic field to set up the Default Max CPC.

• Use the value option to set one default value for all ads (for example "0.01").
• Use the dynamic option to specify a field for each item where the default value can be found. Different items will receive different default values. If the dynamic field contains multiple values (e.g., when creating ads on a brand level), you can choose to keep either the lowest or highest CPC value.

Important: The Default Max CPC is set once when a new ad is created. After that you can edit the CPC value in Google Ads. For existing ads, Channable will never overwrite the CPC value after the initial setup.

3

AI Max

At AI Max, click the Optimize with AI Max toggle to use AI Max.

AI Max is an optional layer for your Google Search campaigns that uses AI to find new customers and create more relevant ads.

Tip: We advise you to be careful with experimenting with AI Max at first. Start with a small, controlled test (e.g., a non-critical product category or a low-budget campaign) and monitor performance closely before scaling.

Learn more about building your ad templates here.