# What is Google Ads? [![Ads\_logo\_horizontal.png](/files/bd1e692e223acfc05aa40a21eba1e77dc6a08a07)](https://helpcenter.channable.com/hc/article_attachments/21017827372946) Google Ads is an online advertisement program created by Google. This online program lets you reach more customers and progressively grow your business. A distinctive feature of the program is that it lets you choose where you want your ad to appear — for instance in a designated city, region or even country. Additionally, it lets you choose your own budget and measure the impact of the ad. With Google Ads you only pay if someone clicks on your ad. This is called PPC (Pay Per Click). When you are setting up your ads you will have to pick “keywords” that will trigger your ad to be displayed. As customers search for words or phrases and if they match with your keywords, your ads will appear. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://helpcenter.channable.com/list-advertise/google/manage-and-optimize-google-ads/google-text-ads/what-is-google-ads.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.