# Performance Max

### Performance Max types

#### **PMax with a Vehicle feed** 

These campaigns are for car dealerships or automotive businesses and use a product feed from Google Merchant Center to automatically create ads across Google's network. This setup helps you reach potential buyers at every stage of their journey, whether you’re focused on driving leads or boosting visits to your dealership.\
[Learn more](https://support.google.com/google-ads/answer/13837303?hl=en)

#### PMax Retail 

Designed for e-commerce businesses, these campaigns use a product feed from Google Merchant Center to automatically create ads, primarily in Shopping formats. Google pulls product details such as images, descriptions, and prices directly from your feed, with options to add extra assets.

* [Loom walkthrough](https://www.loom.com/share/d6608e48d65a40a1bfb9dfad8c656005?t=359)
* [How to set up a PMax retail feed](https://channable-test.gitbook.io/channable-test-docs/list-advertise/~/revisions/a6jVSt4beygCR29xrcfn/google-shopping/manage-and-optimize-google-ads/performance-max/setting-up-feed-based-performance-max-campaigns-for-retail)

#### PMax Non-Retail 

Non-Retail campaigns don’t require a product feed. Instead, you manually add assets like headlines, descriptions, images, and videos, making them suitable for local service providers (e.g., plumbers, gyms), travel companies (e.g., airlines), and businesses without an online product inventory. 

* [Loom walkthrough](https://www.loom.com/share/65bebde58f134a2884c80c5238e62efb?sid=d718a1de-c53f-49dc-b8d8-8fba6d1df21e)
* [How to set up a PMax non-retail feed](https://channable-test.gitbook.io/channable-test-docs/list-advertise/~/revisions/a6jVSt4beygCR29xrcfn/google-shopping/manage-and-optimize-google-ads/performance-max/setting-up-feed-based-performance-max-campaigns-for-non-retail)