# Performance Max ### Performance Max types #### **PMax with a Vehicle feed** These campaigns are for car dealerships or automotive businesses and use a product feed from Google Merchant Center to automatically create ads across Google's network. This setup helps you reach potential buyers at every stage of their journey, whether you’re focused on driving leads or boosting visits to your dealership.\ [Learn more](https://support.google.com/google-ads/answer/13837303?hl=en) #### PMax Retail Designed for e-commerce businesses, these campaigns use a product feed from Google Merchant Center to automatically create ads, primarily in Shopping formats. Google pulls product details such as images, descriptions, and prices directly from your feed, with options to add extra assets. * [Loom walkthrough](https://www.loom.com/share/d6608e48d65a40a1bfb9dfad8c656005?t=359) * [How to set up a PMax retail feed](https://channable-test.gitbook.io/channable-test-docs/list-advertise/~/revisions/a6jVSt4beygCR29xrcfn/google-shopping/manage-and-optimize-google-ads/performance-max/setting-up-feed-based-performance-max-campaigns-for-retail) #### PMax Non-Retail Non-Retail campaigns don’t require a product feed. Instead, you manually add assets like headlines, descriptions, images, and videos, making them suitable for local service providers (e.g., plumbers, gyms), travel companies (e.g., airlines), and businesses without an online product inventory. * [Loom walkthrough](https://www.loom.com/share/65bebde58f134a2884c80c5238e62efb?sid=d718a1de-c53f-49dc-b8d8-8fba6d1df21e) * [How to set up a PMax non-retail feed](https://channable-test.gitbook.io/channable-test-docs/list-advertise/~/revisions/a6jVSt4beygCR29xrcfn/google-shopping/manage-and-optimize-google-ads/performance-max/setting-up-feed-based-performance-max-campaigns-for-non-retail) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://helpcenter.channable.com/list-advertise/google/manage-and-optimize-google-ads/performance-max.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.