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For the complete documentation index, see llms.txt. This page is also available as Markdown.

The differences between Performance max Retail and Standard Shopping campaigns

  • A PMax Retail campaign does not have Negative Keywords.

  • Bids management is done entirely by Google while you only get to set the budget.

  • A PMax Retail campaign uses only the Maximize Conversion Value with an optional Target ROAS as a bidding strategy.

PreviousWhat is a Performance Max Retail campaign?NextSetting up feed-based Performance Max campaigns for Retail

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