> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/list-advertise/list-and-advertise-de/google/google-ads-verwalten-und-optimieren/performance-max.md).

# Performance Max

### Performance-Max-Typen

#### **PMax mit Vehicle-Feed** 

Diese Kampagnen richten sich an Autohäuser oder Unternehmen aus der Automobilbranche und nutzen einen Produkt-Feed aus dem Google Merchant Center, um automatisch Anzeigen im Google-Netzwerk zu erstellen. Diese Einrichtung hilft dir, potenzielle Käufer in jeder Phase ihrer Customer Journey zu erreichen – egal, ob du Leads generieren oder Besuche im Autohaus steigern möchtest.\
[Mehr erfahren](https://support.google.com/google-ads/answer/13837303?hl=en)

#### PMax Retail 

Für E‑Commerce-Unternehmen konzipiert: Diese Kampagnen nutzen einen Produktfeed aus dem Google Merchant Center, um automatisch Anzeigen zu erstellen, überwiegend im Shopping‑Format. Google zieht Produktdetails wie Bilder, Beschreibungen und Preise direkt aus deinem Feed. Du kannst zusätzlich noch weitere Assets hinzufügen.

* [Loom‑Durchgang](https://www.loom.com/share/d6608e48d65a40a1bfb9dfad8c656005?t=359)
* [So richtest du einen PMax‑Retail‑Feed ein](https://channable-test.gitbook.io/channable-test-docs/list-advertise/~/revisions/a6jVSt4beygCR29xrcfn/google-shopping/manage-and-optimize-google-ads/performance-max/setting-up-feed-based-performance-max-campaigns-for-retail)

#### PMax Non‑Retail 

Non‑Retail‑Kampagnen benötigen keinen Produktfeed. Stattdessen fügst du Assets wie Headlines, Beschreibungen, Bilder und Videos manuell hinzu. Sie eignen sich für lokale Dienstleister (z. B. Klempner, Studios), Reiseanbieter (z. B. Fluggesellschaften) und Unternehmen ohne Online‑Produktbestand. 

* [Loom‑Durchgang](https://www.loom.com/share/65bebde58f134a2884c80c5238e62efb?sid=d718a1de-c53f-49dc-b8d8-8fba6d1df21e)
* [So richtest du einen PMax‑Non‑Retail‑Feed ein](https://channable-test.gitbook.io/channable-test-docs/list-advertise/~/revisions/a6jVSt4beygCR29xrcfn/google-shopping/manage-and-optimize-google-ads/performance-max/setting-up-feed-based-performance-max-campaigns-for-non-retail)


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