> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/list-advertise/list-and-advertise-es/amazon/el-repricer-de-amazon/repricer-de-amazon-la-estrategia-obiettivo-buy-box.md).

# Repricer de Amazon: la estrategia Obiettivo buy box

Ajusta automáticamente los precios para conseguir e mantener la Buy Box de Amazon.

Obiettivo buy box ajusta automáticamente tus precios A perseguir e retener la Amazon Buy Box. La Buy Box permite a los compradores realizar un Ordine directamente con el Venditore selezionati.

### Seleziona esta estrategia se

Seleziona **Obiettivo buy box** se quieres que el Repricer siga ajustando los precios para ganar e retener la Buy Box.

{% hint style="info" %}
Seleziona [Repricer de Amazon: estrategia de Obiettivo concorrenza](/list-advertise/list-and-advertise-es/amazon/el-repricer-de-amazon/repricer-de-amazon-estrategia-de-obiettivo-concorrenza.md) se quieres Seleziona qué vendedores rebajar con una cantidad fija.
{% endhint %}

### Cómo funciona Obiettivo buy box

El Repricer comprueba los precios de la competencia e calcula el precio de tu oferta.

se tu oferta no tiene la Buy Box, el Repricer:

* Identifica al ganador de la Buy Box con el precio más alto.
* Rebaja esa oferta en un 0,5 % cuando el precio supera los 20 €.
* Rebaja esa oferta en 0,10 € cuando el precio está por debajo de 20 €.
* Sigue bajando tu precio fino a que ganes la Buy Box o alcances tu precio mínimo.

se tu oferta tiene la Buy Box, el Repricer prueba un precio más alto. Lo hace después de tu tempo de espera configurado. El tempo de espera predeterminado es de 72 horas. También prueba un precio más alto cuando tu oferta gana la Buy Box al instante.

### Considera los costes de envío

El Repricer compara los precios finales. Un precio final incluye el precio del producto y los costes de envío.

Seleziona tu Campo de precio de envío en la Regola de Reprice. Si no Seleziona un Campo, el Repricer usa 0 para el envío.

Para los pasos de configuración, consulta [Configura su un Repricer de Amazon](/list-advertise/list-and-advertise-es/amazon/el-repricer-de-amazon/configuring-the-amazon-repricer.md).


---

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