> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/list-advertise/list-and-advertise-es/google/gestionar-e-optimizar-google-ads/anuncios-de-texto-de-google/que-es-google-ads.md).

# ¿Qué es Google Ads?

[![Ads\_logo\_horizontal.png](/files/ed94cb082da44b85f224942736dfbc87deddd9c8)](https://helpcenter.channable.com/hc/article_attachments/21017827372946)

Google Ads es un programa de publicidad online creado por Google. Este programa te permite llegar a más clientes y hacer crecer tu negocio de forma progresiva. 

Una característica distintiva del programa es que te permite elegir dónde quieres que aparezca tu anuncio — por ejemplo en una ciudad, región o incluso país determinado. Además, te deja elegir tu propio presupuesto y medir el impacto del anuncio. Con Google Ads solo pagas si alguien hace clic en tu anuncio. Esto se llama PPC (Pago por Clic). 

Al configurar tus anuncios tendrás que elegir “palabras clave” que activarán la aparición de tu anuncio. Cuando los clientes buscan palabras o frases que coincidan con tus palabras clave, tus anuncios se mostrarán.


---

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