> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/list-advertise/list-and-advertise-es/google/gestionar-e-optimizar-google-ads/performance-max/que-es-una-campana-performance-max-retail.md).

# ¿Qué es una campaña Performance Max Retail?

Performance Max (PMax) es el tipo de campaña basada en objetivos de Google que agiliza y simplifica la publicidad en las propiedades de Google. En lugar de crear campañas separadas para YouTube, Display, Search, Discover, Gmail y Maps, configuras una única campaña que se dirige a todas estas plataformas. Este servicio de compra unificada ayuda a los anunciantes a optimizar el rendimiento y reduce la complejidad y el trabajo de gestionar varios tipos de campaña.

Performance Max Retail se refiere a las campañas relacionadas con los anuncios de Google Shopping.

<figure><img src="/files/df2932117d3a7d13eda09ea5923d23b98515f7bc" alt=""><figcaption></figcaption></figure>


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