> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/list-advertise/list-and-advertise-it/google/gestisci-e-ottimizzare-google-ads/performance-max.md).

# Performance Max

### Tipi di Performance Max

#### **PMax con feed Vehicle** 

Queste campagne sono pensate per concessionarie o attività automobilistiche e utilizzano un feed di prodotti da Google Merchant Center per creare automaticamente annunci sulla rete di Google. Questa configurazione ti aiuta a raggiungere potenziali acquirenti in ogni fase del loro percorso, sia che tu sia focalizzato sulla generazione di lead sia che voglia aumentare le visite alla tua concessionaria.\
[Scopri di più](https://support.google.com/google-ads/answer/13837303?hl=en)

#### PMax Retail 

Progettate per attività e‑commerce, queste campagne utilizzano un feed di prodotti da Google Merchant Center per creare automaticamente annunci, principalmente in formato Shopping. Google estrae i dettagli del prodotto come immagini, descrizioni e prezzi direttamente dal feed, con opzioni per aggiungere risorse extra.

* [Guida video su Loom](https://www.loom.com/share/d6608e48d65a40a1bfb9dfad8c656005?t=359)
* [Come configurare un feed PMax retail](https://channable-test.gitbook.io/channable-test-docs/list-advertise/~/revisions/a6jVSt4beygCR29xrcfn/google-shopping/manage-and-optimize-google-ads/performance-max/setting-up-feed-based-performance-max-campaigns-for-retail)

#### PMax Non‑Retail 

Le campagne Non‑Retail non richiedono un feed di prodotti. Invece, aggiungi manualmente risorse come titoli, descrizioni, immagini e video, rendendole adatte a fornitori di servizi locali (es. idraulici, palestre), aziende di viaggio (es. compagnie aeree) e attività senza inventario prodotti online. 

* [Guida video su Loom](https://www.loom.com/share/65bebde58f134a2884c80c5238e62efb?sid=d718a1de-c53f-49dc-b8d8-8fba6d1df21e)
* [Come configurare un feed PMax non‑retail](https://channable-test.gitbook.io/channable-test-docs/list-advertise/~/revisions/a6jVSt4beygCR29xrcfn/google-shopping/manage-and-optimize-google-ads/performance-max/setting-up-feed-based-performance-max-campaigns-for-non-retail)


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://helpcenter.channable.com/list-advertise/list-and-advertise-it/google/gestisci-e-ottimizzare-google-ads/performance-max.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.