> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/list-advertise/list-and-advertise-it/google/gestisci-e-ottimizzare-google-ads/performance-max/le-differenze-tra-le-campagne-performance-max-retail-y-standard-shopping.md).

# Le differenze tra le campagne Performance Max Retail y Standard Shopping

* Una campagna PMax Retail non dispone di parole chiave negative.
* La gestione delle offerte è interamente a carico di Google mentre tu imposti solo il budget.
* Una campagna PMax Retail utilizza solo Massimizza il valore di conversione con un Target ROAS opzionale come strategia di offerta.

<figure><img src="/files/509c8aee62a68308cc6917e7db2d4368f1f695cd" alt=""><figcaption></figcaption></figure>


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