> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/list-advertise/list-and-advertise-nl/google/google-ads-beheren-en-optimaliseren/performance-max.md).

# Performance Max

### Performance Max-types

#### **PMax met een Vehicle-feed** 

Deze campagnes zijn bedoeld voor autobedrijven of autodealers en gebruiken een productfeed uit Google Merchant Center om automatisch advertenties te maken in het Google-netwerk. Deze opzet helpt je potentiële kopers in elke fase van hun klantreis te bereiken, of je nu focust op het genereren van leads of het stimuleren van bezoeken aan je showroom.\
[Lees meer](https://support.google.com/google-ads/answer/13837303?hl=en)

#### PMax Retail 

Ontworpen voor e‑commercebedrijven: deze campagnes gebruiken een productfeed uit Google Merchant Center om automatisch advertenties te maken, voornamelijk in Shopping-formaten. Google haalt productgegevens zoals afbeeldingen, beschrijvingen en prijzen rechtstreeks uit je feed, met opties om extra assets toe te voegen.

* [Loom-walkthrough](https://www.loom.com/share/d6608e48d65a40a1bfb9dfad8c656005?t=359)
* [Hoe je een PMax retail-feed instelt](https://channable-test.gitbook.io/channable-test-docs/list-advertise/~/revisions/a6jVSt4beygCR29xrcfn/google-shopping/manage-and-optimize-google-ads/performance-max/setting-up-feed-based-performance-max-campaigns-for-retail)

#### PMax Non‑Retail 

Non‑Retailcampagnes hebben geen productfeed nodig. In plaats daarvan voeg je handmatig assets toe zoals koppen, beschrijvingen, afbeeldingen en video's, wat ze geschikt maakt voor lokale dienstverleners (bijv. loodgieters, sportscholen), reisbedrijven (bijv. luchtvaartmaatschappijen) en bedrijven zonder online productvoorraad. 

* [Loom-walkthrough](https://www.loom.com/share/65bebde58f134a2884c80c5238e62efb?sid=d718a1de-c53f-49dc-b8d8-8fba6d1df21e)
* [Hoe je een PMax non‑retail-feed instelt](https://channable-test.gitbook.io/channable-test-docs/list-advertise/~/revisions/a6jVSt4beygCR29xrcfn/google-shopping/manage-and-optimize-google-ads/performance-max/setting-up-feed-based-performance-max-campaigns-for-non-retail)


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