Quickstart: Create a channel

Learn how to create a new channel in Channable, explore channel types, and choose between a feed or API setup.

Note: Before setting up your feed, create a project in Channable and add your product data.

Create a channel

1

In [Your project], navigate to Channels in the main menu.

2

Click + Create channel.

3

In the channel overview, click on the search field at 'Channel' and search for the name of the channel that you want to use. For example, "Google Shopping", or "Amazon".

4

Click on the channel that you would like to use.

Types of channels

Comparison websites

Add your products using one of these comparison website channels to increase the visibility of your brand:

• Google Shopping

  • Feed setup guide
  • API setup guide
• Marktplaats Pro
• Beslist
• Idealo

Marketplaces

List your products on a virtual market and reach more customers by setting up one of these channels:

• Amazon
• eBay
• bol
• Kaufland

Social channels

Advertise your products on a social media channel:

• Meta

  • Meta Auto
  • Meta Online Products
  • Meta Real Estate
  • Meta Travel
• TikTok Ads

  • Feed setup guide
  • API setup guide
• Pinterest
• Snapchat
• Reddit

Affiliates

Use an affiliate channel to advertise via a wider network:

• Awin
• Criteo

Custom

Create a custom feed:

• Custom (CSV)
• Custom (XML)

The differences between a feed and an API channel

If you set up a Google Shopping channel, you need to choose between a feed and an API. For the rest of the channels, marketplaces (e.g. Amazon, bol, eBay) use an API setup and channels like Meta, Pinterest and Galaxus use a feed setup.

• Feed (Scheduled updates): Sends your product data to the platform (e.g. Google) at regular, scheduled intervals (e.g. once a day). It’s quick to set up and requires less maintenance.
• API (Real-time updates): Connects directly to the platform to update your listings instantly whenever there's a change. It offers advanced control and direct feedback from the platform.

Choose a feed if...	Choose an API if...
You have a small-to-medium product catalog with relatively stable inventory and pricing You're new to Google Shopping and want a simpler setup with fewer technical requirements You prefer a low-maintenance approach, with scheduled updates and minimal management	You manage a large or dynamic product catalog (1000+ items with frequent inventory changes, price updates, flash sales, and/or daily markdowns) Real-time sync is critical to your business success You need granular control of your product data Your business operates in a rapidly growing or highly competitive market