> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/list-advertise/quickstart.md).

# Quickstart: Create a channel

{% hint style="info" %}
**Note:** Before setting up your feed, [create a project ](/get-started/getting-started/create-a-new-project.md)in Channable and [add your product data](/import-data/readme.md).
{% endhint %}

### Create a channel

{% stepper %}
{% step %}
In **\[Your project]**, navigate to **Channels** in the main menu.
{% endstep %}

{% step %}
Click **+ Create channel.**
{% endstep %}

{% step %}
In the channel overview, click on the search field at 'Channel' and search for the name of the channel that you want to use. For example, "Google Shopping", or "Amazon".
{% endstep %}

{% step %}
Click on the channel that you would like to use.
{% endstep %}
{% endstepper %}

### Types of channels <a href="#h_01jmc4c6ct55yte6ckqvbpteft" id="h_01jmc4c6ct55yte6ckqvbpteft"></a>

#### Comparison websites <a href="#h_01jp2874fkh600b591mf5wsxz0" id="h_01jp2874fkh600b591mf5wsxz0"></a>

Add your products using one of these comparison website channels to increase the visibility of your brand:

* Google Shopping
  * [Feed setup guide](/list-advertise/google/list-items-on-google-shopping/set-up-a-google-shopping-api.md)
  * [API setup guide](https://helpcenter.channable.com/hc/en-us/articles/360011067280-Setting-up-a-Google-Shopping-API)
* [Marktplaats Pro](/list-advertise/sell-on-marketplaces/marktplaats.md)
* [Beslist](/list-advertise/list-on-channels/beslist/setting-up-a-beslist-feed.md)
* [Idealo](https://helpcenter.channable.com/hc/en-us/articles/11170002160274-Setting-up-an-Idealo-feed)

#### Marketplaces <a href="#h_01jmc4c6cvs4hy08j8xbawxk6s" id="h_01jmc4c6cvs4hy08j8xbawxk6s"></a>

List your products on a virtual market and reach more customers by setting up one of these channels:

* [Amazon](/list-advertise/amazon/list-items-on-amazon.md)
* [eBay](/list-advertise/sell-on-marketplaces/ebay.md)
* [bol](/list-advertise/bol/list-items-on-bol.md)
* [Kaufland](/list-advertise/sell-on-marketplaces/kaufland/how-to-set-up-a-kaufland-channel-api-v2.md)

#### Social channels <a href="#h_01jmc4c6cvvc0zervewrn9kpw0" id="h_01jmc4c6cvvc0zervewrn9kpw0"></a>

Advertise your products on a social media channel:

* [Meta](/list-advertise/meta/get-started-with-meta.md)
  * [Meta Auto](/list-advertise/meta/get-started-with-meta/set-up-a-meta-auto-feed.md)
  * [Meta Online Products](/list-advertise/meta/get-started-with-meta/set-up-a-meta-online-products-feed.md)
  * [Meta Real Estate](/list-advertise/meta/get-started-with-meta/set-up-a-meta-real-estate-feed.md)
  * [Meta Travel](/list-advertise/meta/get-started-with-meta/set-up-a-meta-travel-feed.md)
* TikTok Ads
  * [Feed setup guide](/list-advertise/list-on-channels/tiktok/setting-up-a-tiktok-feed.md)
  * [API setup guide](/list-advertise/sell-on-marketplaces/tiktok.md)
* Pinterest
* Snapchat
* Reddit

#### Affiliates <a href="#h_01jmc4c6cv12b06wkd8tzb51en" id="h_01jmc4c6cv12b06wkd8tzb51en"></a>

Use an affiliate channel to advertise via a wider network:

* [Awin](/list-advertise/list-on-channels/awin.md)
* Criteo

#### Custom <a href="#h_01jmc4c6cv6bggbg01xs0eagn3" id="h_01jmc4c6cv6bggbg01xs0eagn3"></a>

Create a custom feed:

* [Custom (CSV)](/list-advertise/list-on-channels/set-up-a-feed/set-up-a-custom-csv-feed.md)
* [Custom (XML)](/list-advertise/list-on-channels/set-up-a-feed/set-up-a-custom-xml-feed.md)

### The differences between a feed and an API channel <a href="#h_01jp2874fkh600b591mf5wsxz0" id="h_01jp2874fkh600b591mf5wsxz0"></a>

If you set up a Google Shopping channel, you need to **choose between a feed and an API**. For the rest of the channels, [marketplaces](/list-advertise/sell-on-marketplaces/get-started-with-marketplaces.md) (e.g. Amazon, bol, eBay) use an API setup and channels like Meta, Pinterest and Galaxus use a [feed setup](/list-advertise/list-on-channels/how-to-use-ai-feed-setup.md).

* **Feed** (Scheduled updates): Sends your product data to the platform (e.g. Google) at regular, scheduled intervals (e.g. once a day). It’s quick to set up and requires less maintenance.
* **API** (Real-time updates): Connects directly to the platform to update your listings instantly whenever there's a change. It offers advanced control and direct feedback from the platform.

| Choose a feed if...                                                                                                                                                                                                                                                                                                                                        | Choose an API if...                                                                                                                                                                                                                                                                                                                                                                                                                                |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <ul><li>You have a <strong>small-to-medium</strong> product catalog with relatively stable inventory and pricing</li><li>You're new to Google Shopping and want a <strong>simpler setup</strong> with fewer technical requirements</li><li>You prefer a <strong>low-maintenance</strong> approach, with scheduled updates and minimal management</li></ul> | <ul><li>You manage a <strong>large</strong> or <strong>dynamic</strong> product catalog <em>(1000+ items with frequent inventory changes, price updates, flash sales, and/or daily markdowns)</em></li><li><strong>Real-time sync</strong> is critical to your business success</li><li>You need <strong>granular control</strong> of your product data</li><li>Your business operates in a rapidly growing or highly competitive market</li></ul> |


---

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