> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/list-advertise/sell-on-marketplaces/ppc-optimization.md).

# PPC Optimization

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PPC lets you place ads on search engines, marketplaces, and other advertising platforms so your listings appear when shoppers search for relevant products or browse placements that match your targeting.
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### Explore PPC channels

Most PPC campaigns are built around three core elements:

* **Targeting**: decide when and where your ads appear
* **Bidding**: set how much you want to pay for a click
* **Performance data**: use clicks, cost, and conversions to improve results

You can use Channable to manage PPC campaigns across **Google**, **Amazon**, and **bol**.

<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="image">Cover image</th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td>Create and optimize Google Ads from your product feed.</td><td><a href="https://www.channable.com/_next/image?url=https%3A%2F%2Feu-central-1-enterprise-euc1.graphassets.com%2FAAg7wOEyuSfq2w8Bzgd1Xz%2Ffyg6XeYQouxscBnNWspp&#x26;w=768&#x26;q=100">https://www.channable.com/_next/image?url=https%3A%2F%2Feu-central-1-enterprise-euc1.graphassets.com%2FAAg7wOEyuSfq2w8Bzgd1Xz%2Ffyg6XeYQouxscBnNWspp&#x26;w=768&#x26;q=100</a></td><td><a href="/pages/ilpWcvBE5RAPYqYEhTBh">/pages/ilpWcvBE5RAPYqYEhTBh</a></td></tr><tr><td>Create and optimize Amazon  Ads at scale.</td><td><a href="https://www.channable.com/_next/image?url=https%3A%2F%2Feu-central-1-enterprise-euc1.graphassets.com%2FAAg7wOEyuSfq2w8Bzgd1Xz%2FRW2TicHTTmUUQs67RN1n&#x26;w=768&#x26;q=100">https://www.channable.com/_next/image?url=https%3A%2F%2Feu-central-1-enterprise-euc1.graphassets.com%2FAAg7wOEyuSfq2w8Bzgd1Xz%2FRW2TicHTTmUUQs67RN1n&#x26;w=768&#x26;q=100</a></td><td><a href="/pages/KVFqnwlD8ERLWUEdmJo9">/pages/KVFqnwlD8ERLWUEdmJo9</a></td></tr><tr><td>Create and optimize bol ads and product listings at scale.</td><td><a href="https://www.channable.com/_next/image?url=https%3A%2F%2Feu-central-1-enterprise-euc1.graphassets.com%2FAAg7wOEyuSfq2w8Bzgd1Xz%2FyJULtrsSDmJN6KVjWhaw&#x26;w=768&#x26;q=100">https://www.channable.com/_next/image?url=https%3A%2F%2Feu-central-1-enterprise-euc1.graphassets.com%2FAAg7wOEyuSfq2w8Bzgd1Xz%2FyJULtrsSDmJN6KVjWhaw&#x26;w=768&#x26;q=100</a></td><td><a href="/pages/149e97f149c2e0afedfe97f97c7d9d0f637ef13b">/pages/149e97f149c2e0afedfe97f97c7d9d0f637ef13b</a></td></tr></tbody></table>

### How PPC works in Channable

Channable helps you create and manage PPC campaigns using your product data. You can structure campaigns, apply rules, automate updates, and optimize performance across multiple advertising channels.

This is useful when you want to:

* Group products by brand, category, or margin
* Exclude low-value or out-of-stock items
* Adjust targeting and bidding at scale

### Why PPC matters

PPC gives you a fast way to drive traffic and sales. It also gives you direct control over spend and performance.

Key benefits include:

* Reach shoppers who are already looking for products like yours
* Scale campaigns based on budget, goals, or product groups
* Optimize continuously using live performance data


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