Remove the background from an image

Use our AI-powered background removal feature to remove the background from a product image. The result is an image with a transparent background, which you save in a separate project field.

Usage limits apply for this feature.

Best practices for background removal

You'll have the best results if:

• The color(s) of the product are different to background color(s)

• The background is quiet (blurred, few colors) rather than busy (details in many colors, other elements in the frame)

• The full product is visible in the photo. If the product is touching the border, or only part of the product is visible in the photo, the AI model might remove too much because the sides of the image are mistaken for the background

• The image size is at least 1024x1024 pixels.

  • Images smaller than 1024x1024 pixels: there is little detail to properly detect borders.

  • Images larger than 1024x1024 pixels: can be downscaled to the desired size afterwards when used in the image editor.

How to remove the background from an image

Important: You can only remove the background of images from your import data.

1

Go to the Creatives tab

1. Go to [your project] > Creatives > Image background removal.

2. Click +New background removal rule.

2

Remove the background from an image

1. In the Image Editor, select the image that you want to remove the background from.

2. In the editing panel, click Remove background.

3. In the pop up, set up the rule:

   • At Original image field, select the field that contains the existing image URLs.

   • At Save it in, select the field where you want to save the images without a background. Create a new field directly from the modal (recommended) by clicking on +Add new project field. Make sure that both fields are of the type 'image'.

Note: Make sure that both fields are type ‘image’.

The images with removed backgrounds will be saved in the field you selected.

You can use this field in the Image Editor to create templates, in rules and in the product data that you send to your chosen channel or ad generator.

When you go to Results, there may be fewer images than the amount of items in your project. This might happen if the same image URL is used for multiple items. For example, when there are multiple sizes and each size is a unique item in Channable.

Note: If you add a new import manually, go to Creatives > Image background removal and click Run now to run the background removal manually. If your project runs on a schedule and new images are added, the background removal will run automatically on the new images.