# Pre-made templates in the Image editor

You can use one of our pre-made templates to create product images in the **Image Editor**. Using these templates, you can create high quality seasonal or lifestyle product images.

We created these templates with help from product and market experts so that you create engaging and high-performing product ads.

### How to use a pre-made template

1. Go to the **Image Editor**:
2. Go to the **Creatives tab.**
3. Click **+Create image template** or select an existing template (that is being used in an image rule).
4. Click **Go to image rule.**
5. At an image rule, click **Open Image Editor**

**OR**

1. Go to **\[your channel] >** **Rules** step.
2. Go to the **Image templates** tab.
3. At an image rule, click **Open Image Edito** r.
4. Select one of the pre-made templates.
5. You can edit the **Aspect ratio** (shape) of the image canvas.
6. At **Why this works**, you can learn more about the elements included in each template ( [Template labels](#template-labels-why-this-works)).
7. Hover over an element to read the label description.
8. To change the template you’ve selected, click **Change template**.

<figure><img src="/files/27fcf74ef85a5d16e97f0439925cd00300672c6d" alt=""><figcaption></figcaption></figure>

### Template labels ( **Why this works**)

Our expert team assigned these labels, which provide **strategic insights** **into the design choices**, highlighting the **elements included in each template that maximize traffic and ad performance**.

<figure><img src="/files/dd5262eb6ee509abb3247fbc6283599924e2ed4d" alt=""><figcaption></figcaption></figure>

#### Black Friday

|                             |                                                                                                                           |
| --------------------------- | ------------------------------------------------------------------------------------------------------------------------- |
| Product image               | Must be high-resolution and clearly visible; ideally on clean or high-contrast background to maximize clarity and appeal. |
| Current price               | Should be bold and central; one of the first things the viewer sees.                                                      |
| Old price                   | Crossed-out or faded near the current price to enhance perceived savings.                                                 |
| Discount value              | Use direct “25% OFF” or “Save $X” messaging — one of the most effective hooks for Black Friday.                           |
| Black Friday badge          | Makes the campaign instantly recognizable and aligned with customer expectations.                                         |
| Call to action              | Use urgency-driven language like “Shop Now,” “Ends Soon,” or “While Supplies Last.”                                       |
| Branding (logo + colors)    | Ensure consistent brand presence, but don't distract from the deal message.                                               |
| Time-sensitive cue          | Countdown timers, “Ends Today,” or clock icons drive FOMO and urgency.                                                    |
| Star ratings / Social proof | Optional but effective — adds credibility at a glance, especially for high-rated products.                                |


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