> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/manage-improve-product-data/insights/channable-analytics.md).

# Channable Analytics

Connect Google Analytics to track channel traffic, revenue, and item performance in Channable.

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### Get started

Connect Google Analytics to track sessions, transactions, revenue, and conversion performance by channel and product.

[Set up Google Analytics →](/manage-improve-product-data/insights/channable-analytics/set-up-google-analytics-in-channable.md)
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***

#### Set up and manage your connection

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-wrench">:wrench:</i></td><td><strong>Connect a Google Analytics property</strong></td><td>Add a GA4 connection, choose your ID field, and start importing data.</td><td><a href="/manage-improve-product-data/insights/channable-analytics/set-up-google-analytics-in-channable.md">Set up Google Analytics in Channable</a></td></tr><tr><td><i class="fa-message-exclamation">:message-exclamation:</i></td><td><strong>Fix a failed Analytics download</strong></td><td>Reconnect Google Analytics when Channable can no longer import data.</td><td><a href="/manage-improve-product-data/insights/channable-analytics/analytics-troubleshooting/fixing-a-failed-analytics-download-error.md">Fixing a failed Analytics download error</a></td></tr><tr><td><i class="fa-trash-can">:trash-can:</i></td><td><strong>Delete an old Analytics connection</strong></td><td>Remove a connection you no longer need before replacing or cleaning up setup.</td><td><a href="/manage-improve-product-data/insights/channable-analytics/analytics-troubleshooting/delete-google-analytics-connection.md">Delete Google Analytics connection</a></td></tr></tbody></table>

#### Review Google Analytics performance

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-eye">:eye:</i></td><td><strong>Review Analytics performance in Channable</strong></td><td>See channel revenue, traffic, conversions, and product performance.</td><td><a href="/manage-improve-product-data/insights/channable-analytics/review-google-analytics-performance.md">Review Google Analytics performance</a></td></tr><tr><td><i class="fa-comments-question">:comments-question:</i></td><td><strong>Understand data differences with Google Analytics</strong></td><td>Check tracked links, attribution timing, and sampling when numbers do not match.</td><td><a href="/manage-improve-product-data/insights/channable-analytics/analytics-troubleshooting/verify-analytics-data-with-google-analytics.md">Verify Analytics data with Google Analytics</a></td></tr></tbody></table>

#### Use Analytics data to optimize your channels

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-chart-mixed-up-circle-currency">:chart-mixed-up-circle-currency:</i></td><td><strong>Use Analytics metrics in export feeds</strong></td><td>Apply imported performance data in feed rules, exports, and product filtering.</td><td><a href="/manage-improve-product-data/insights/channable-analytics/use-analytics-data-in-rules.md">Use Analytics data in rules</a></td></tr><tr><td><i class="fa-code">:code:</i></td><td><strong>Add UTM and Google tracking to URLs</strong></td><td>Use rules to add tracking parameters so you can analyze traffic in Google Analytics.</td><td><a href="/manage-improve-product-data/rules-bulk-edit-and-enrich/how-to-use-actions-then-in-rules/rule-action-add-utm-google-tracking.md">Rule action: Add UTM / Google tracking</a></td></tr><tr><td><i class="fa-chart-simple">:chart-simple:</i></td><td><strong>Go deeper with Channable Insights</strong></td><td>Expand from Analytics reporting to product-level ad, order, and profit analysis.</td><td><a href="/manage-improve-product-data/insights/channable-insights.md">Channable Insights</a></td></tr></tbody></table>


---

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