> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/manage-improve-product-data/insights/channable-analytics/analytics-troubleshooting/verify-analytics-data-with-google-analytics.md).

# Verify Analytics data with Google Analytics

Understand why Channable metrics can differ from what's shown in Google Analytics, and how you can verify accuracy.

Google Analytics tracks all website traffic, but Channable reports traffic from Channable-tracked links.

In this article, we'll cover how to locate the data in your Google Analytics account to verify the data shown in your analytics overview.

{% hint style="warning" %}
Analytics data in Channable can lag Google Analytics by up to 24 hours.
{% endhint %}

### How Channable identifies traffic

When you activate an Analytics connection, Channable adds a unique tracking code to your URLs. The code looks like `?channable=e1234.XsuTrWezY`.

Use this code to filter the matching traffic in Google Analytics.

### Why metrics can differ

Metrics can differ for these reasons:

* **Data sampling:** Google Analytics may calculate high-traffic reports from a data sample. See [Google Analytics data sampling](https://support.google.com/analytics/answer/2637192?hl=en).
* **Attributed conversions:** Google Analytics 4 can update attributed conversions for up to seven days.

### Compare Channable data in Google Analytics

{% stepper %}
{% step %}
In your Google Analytics 4 property, select **Explore**, and then create a new **Blank** exploration.
{% endstep %}

{% step %}
Match the date picker in the top-left of the Exploration screen to the exact date range you are analyzing in Channable.

<figure><img src="https://content.gitbook.com/content/u8whzIfip72Kvn3M1bsc/blobs/Juykv9852PJvgp1tTPCO/21020575919890" alt="Google Analytics exploration settings showing dimensions, metrics, and values."><figcaption></figcaption></figure>
{% endstep %}

{% step %}

* Import Dimensions: Add `Landing page + query string`.
* Import Metrics: Add `Sessions`, `Ecommerce purchases`, and `Item revenue`.
* Populate Table: Drag `Landing page + query string` into Rows, and your metrics into Values.
  {% endstep %}

{% step %}
Scroll down to Filters under Tab Settings.

* Select `Landing page + query string`.
* Change match type to `contains`&#x20;

{% hint style="warning" %}
Don't use "exactly matches" as query strings differ per product page.
{% endhint %}

* Enter `channable` in the value box and click Apply.

<figure><img src="https://content.gitbook.com/content/u8whzIfip72Kvn3M1bsc/blobs/TxLZD7Vpa72dSVYnVwFz/16043806515858" alt="Google Analytics exploration filter settings for Channable-tracked landing page URLs."><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

### Next steps

* [Configure a Google Analytics connection](/manage-improve-product-data/insights/channable-analytics/set-up-google-analytics-in-channable.md)
* [Review Google Analytics performance](/manage-improve-product-data/insights/channable-analytics/review-google-analytics-performance.md)


---

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