Verify Analytics data with Google Analytics

Understand why Channable metrics can differ from what's shown in Google Analytics, and how you can verify accuracy.

Google Analytics tracks all website traffic, but Channable reports traffic from Channable-tracked links.

In this article, we'll cover how to locate the data in your Google Analytics account to verify the data shown in your analytics overview.

Analytics data in Channable can lag Google Analytics by up to 24 hours.

How Channable identifies traffic

When you activate an Analytics connection, Channable adds a unique tracking code to your URLs. The code looks like ?channable=e1234.XsuTrWezY.

Use this code to filter the matching traffic in Google Analytics.

Why metrics can differ

Metrics can differ for these reasons:

• Data sampling: Google Analytics may calculate high-traffic reports from a data sample. See Google Analytics data sampling.
• Attributed conversions: Google Analytics 4 can update attributed conversions for up to seven days.

Compare Channable data in Google Analytics

1

In your Google Analytics 4 property, select Explore, and then create a new Blank exploration.

2

Match the date picker in the top-left of the Exploration screen to the exact date range you are analyzing in Channable.

3

• Import Dimensions: Add Landing page + query string.
• Import Metrics: Add Sessions, Ecommerce purchases, and Item revenue.
• Populate Table: Drag Landing page + query string into Rows, and your metrics into Values.

4

Scroll down to Filters under Tab Settings.

• Select Landing page + query string.
• Change match type to contains

Don't use "exactly matches" as query strings differ per product page.

• Enter channable in the value box and click Apply.

Next steps

• Configure a Google Analytics connection
• Review Google Analytics performance