Set up Google Analytics in Channable

Who can use this feature: You need the Core Pro plan in your Channable subscription to use this feature.

Google Analytics can be used to track conversion rates across all of your different channels. Through the Channable integration, you have the ability to filter items based on their performance in order to gain insights on which channels are best suited for your items.

If a Google Analytics connection expires, Channable shows a failed API error. Reconnect Google Analytics to resume imports.

---

Before you start

You'll need

• A Google Analytics account

Good to know

• Channable adds a unique tracking code (e.g., ?channable=e1234.XsuTrWezY) to identify traffic. This code is automatically added to your URLs once the analytics connection is activated in Channable.
• Analytics data in Channable can lag Google Analytics by up to 24 hours.
• Analytics data only works with APIs that create ads linking to your website. Marketplaces, such as Amazon, do not link to your website, so Analytics cannot track that traffic.

Create a Google analytics connection

1. In your Channable project, go to Setup.
2. Click the Analytics tab.
3. Click Setup analytics.
4. Fill in your settings:

   1. For Connect with, select an existing Google Analytics connection, or create a new one. If creating a new connection, you'll be redirected to Google Analytics to log in with your credentials and confirm Channable can access your analytics data.
   2. For Unique ID per item, select the field containing your item IDs. Make sure this is the same ID field you're using in your Google Shopping channel.
   3. For Link field, select the project field containing the links to each of your items (their item URL/landing pages). This is where the tracking UTM will be attached.
   4. For Date range, select the specific date range of Analytics data you want to import into Channable.
   5. For Google Analytics property ID, enter the Property ID from your Google Analytics account.

If a pop-up doesn't appear, open your browser in incognito mode and disable your pop-up blocker. Without this pop-up, the Analytics connection will not work because we don't have access.

1. Click Save.

After data is available, review Google Analytics performance.