Use Analytics data in rules

Use website traffic and conversion data from Google Analytics in channel rules, exports, and supported APIs.

Who can use this feature: You need the Core Pro plan in your Channable subscription to use this feature.

You can use your imported Google Analytics data to create rules tailored around metrics like website traffic and conversion performance.

Before you start

Good to know

• Analytics data only works with APIs that create ads linking to your website. Marketplaces, such as Amazon, do not link to your website, so Analytics cannot track that traffic.

Use Insights data in rules for ad, marketplace, cost, and profit performance.

Use Analytics data in rules

By default, a channel uses Analytics data from ads created through that channel. For example, a Google Shopping feed uses revenue from its Google Shopping ads.

1

Link in your channel settings

1. Go to Channels and select the Settings step in the channel you want to use Analytics data in.
2. Click Advanced settings.
3. For Analytics, click the dropdown and select which analytics data you want to use to make comparisons and optimize your feed.
4. Click Save.

2

Create rules using Analytics data

In the Rules step of your channel, create a new rule.

When selecting a condition (IF) or action (THEN), you'll see Analytics among other options like Project fields and Internal fields.

Click on Analytics to see an overview of analytics connected to the analytics data you selected in your channel settings, like bounce _rate and transactions .

Click on the fields to use them. You can use these fields as a condition to filter products and/or an action to determine what happens to the item(s).

Example: Exclude items with low conversion rate

Create a rule that excludes items with a conversion rate lower than 10.

1. Create an IF condition where conversion_rate is less than 10.
2. Add a THEN action that takes all and exclude.
3. Click Save rule.
4. Click Items after to see which items remain.
5. Click Run now to run your channel.

Your channel will now only send items that have a conversion rate the same as or higher than 10.

Example: calculate profit in an export

Use a custom CSV export to compare cost data with Analytics revenue:

1. In the Settings step, select the Analytics data source.
2. In the Rules step, subtract costs from revenue to calculate profit.
3. In the Finalize step, map the Analytics fields into your export.

Next steps

• Set up Google Analytics
• Review Google Analytics performance
• Use Insights data in rules