> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/manage-improve-product-data/insights/google-analytics.md).

# Google Analytics

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### Get started

Connect Google Analytics to track sessions, transactions, revenue, and conversion performance by channel and product.

[Set up Google Analytics →](/manage-improve-product-data/insights/google-analytics/configuring-a-new-google-analytics-connection.md)
{% endcolumn %}

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<figure><img src="/files/54b2eb47b55d6a48bff6a9c16bc49072669337aa" alt=""><figcaption></figcaption></figure>
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***

#### Set up and manage your connection

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-wrench">:wrench:</i></td><td><strong>Connect a Google Analytics property</strong></td><td>Add a GA4 connection, choose your ID field, and start importing data.</td><td><a href="/spaces/u8whzIfip72Kvn3M1bsc/pages/b9d7e018fa59b7c929ec9b90e13e8ac1b94c2d0a">/spaces/u8whzIfip72Kvn3M1bsc/pages/b9d7e018fa59b7c929ec9b90e13e8ac1b94c2d0a</a></td></tr><tr><td><i class="fa-message-exclamation">:message-exclamation:</i></td><td><strong>Fix a failed Analytics download</strong></td><td>Reconnect Google Analytics when Channable can no longer import data.</td><td><a href="/spaces/u8whzIfip72Kvn3M1bsc/pages/4fad3e8a712a8c5f10dc3108782ef52f122bad07">/spaces/u8whzIfip72Kvn3M1bsc/pages/4fad3e8a712a8c5f10dc3108782ef52f122bad07</a></td></tr><tr><td><i class="fa-trash-can">:trash-can:</i></td><td><strong>Delete an old Analytics connection</strong></td><td>Remove a connection you no longer need before replacing or cleaning up setup.</td><td><a href="/spaces/u8whzIfip72Kvn3M1bsc/pages/784547d68909a5aa2e73a189dcf2e5ce96feed44">/spaces/u8whzIfip72Kvn3M1bsc/pages/784547d68909a5aa2e73a189dcf2e5ce96feed44</a></td></tr></tbody></table>

#### View channel and product performance

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-eye">:eye:</i></td><td><strong>Review Analytics performance in Channable</strong></td><td>See sessions, transactions, revenue, bounces, and conversion rate by channel.</td><td><a href="/spaces/u8whzIfip72Kvn3M1bsc/pages/81178f74f382eeec127410d5b64b2e8d3de3cd26">/spaces/u8whzIfip72Kvn3M1bsc/pages/81178f74f382eeec127410d5b64b2e8d3de3cd26</a></td></tr><tr><td><i class="fa-chart-mixed-up-circle-currency">:chart-mixed-up-circle-currency:</i></td><td><strong>Compare revenue across channels</strong></td><td>Use the Analytics dashboard to track channel revenue and adjust the date range.</td><td><a href="/spaces/u8whzIfip72Kvn3M1bsc/pages/b4d576cf75587f1183255a9971cf3e138a44bea6">/spaces/u8whzIfip72Kvn3M1bsc/pages/b4d576cf75587f1183255a9971cf3e138a44bea6</a></td></tr><tr><td><i class="fa-comments-question">:comments-question:</i></td><td><strong>Understand data differences with Google Analytics</strong></td><td>Check tracked links, attribution timing, and sampling when numbers do not match.</td><td><a href="/spaces/u8whzIfip72Kvn3M1bsc/pages/93c753fa3020ef63b7ad014f5d5a4106c518d03d">/spaces/u8whzIfip72Kvn3M1bsc/pages/93c753fa3020ef63b7ad014f5d5a4106c518d03d</a></td></tr></tbody></table>

#### Use Analytics data to optimize your channels

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-chart-mixed-up-circle-currency">:chart-mixed-up-circle-currency:</i></td><td><strong>Use Analytics metrics in export feeds</strong></td><td>Apply imported performance data in feed rules, exports, and product filtering.</td><td><a href="/spaces/u8whzIfip72Kvn3M1bsc/pages/7f4e106428fe28777f00c422acb1dbda8bae7037">/spaces/u8whzIfip72Kvn3M1bsc/pages/7f4e106428fe28777f00c422acb1dbda8bae7037</a></td></tr><tr><td><i class="fa-code">:code:</i></td><td><strong>Add UTM and Google tracking to URLs</strong></td><td>Use rules to add tracking parameters so you can analyze traffic in Google Analytics.</td><td><a href="/spaces/u8whzIfip72Kvn3M1bsc/pages/86e5d515fa6348d24dc92e22832881cf7dcd0f1d">/spaces/u8whzIfip72Kvn3M1bsc/pages/86e5d515fa6348d24dc92e22832881cf7dcd0f1d</a></td></tr><tr><td><i class="fa-chart-simple">:chart-simple:</i></td><td><strong>Go deeper with Channable Insights</strong></td><td>Expand from Analytics reporting to product-level ad, order, and profit analysis.</td><td><a href="/spaces/u8whzIfip72Kvn3M1bsc/pages/f452f00bd468f0b65938349df87be5ef0d45f0fb">/spaces/u8whzIfip72Kvn3M1bsc/pages/f452f00bd468f0b65938349df87be5ef0d45f0fb</a></td></tr></tbody></table>


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