Insights for Amazon Ads

Set up Amazon Ads Insights to track product-level campaign performance and use performance segmentation data in rules.

Who can use this feature: You need the Core Pro plan in your Channable subscription to use this feature.

With Channable Insights, you can connect your Amazon Ads account to view key performance data directly in Channable, helping you track important metrics like clicks, impressions, and ad spend, helping you make strategic decisions for your campaigns.

In this article, we'll explain how to set up Insights for Amazon Ads and go over the metrics you can track in Channable.

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Before you start

You'll need

• An Amazon Ads account
• A project field that contains your product IDs

Set up Insights for Amazon Ads

1. In your Channable project, go to Insights > Create Insights.
2. At Connect with, select [your Amazon Ads connection] or create a new one.
3. Fill in the following information:

   1. For Name, give your dashboard a distinct name (e.g. 'Amazon Ads NL - 90 days')
   2. For Date range setting, choose between a Rolling date range or Fixed date range.
   3. For Date range, choose the date range you want to pull data from (if fixed range) or the maximum number of days to pull data from (if rolling date range).
   4. For Amazon account, select the Amazon account you want to retrieve data from.
   5. For Channel Unique ID, select the field containing your item IDs.
   6. For Group on fields (optional), you can combine your results by shared details like Brand or Category. Instead of showing every product on its own, your dashboard will add up totals for each group.

   Example

   If you sell sports shoes, grouping by Brand will group all your items together for the dashboard, so you see total sales by brand (e.g., Nike, Adidas) rather than a huge list showing all 1,000 items line by line.

g. For Time range attribution, define the window of time you attribute a conversion to an initial impression.

Example: 2 weeks time attribution

If you set the Time range attribution to 2 weeks, if someone clicks on your product, leaves, but returns a week later to purchase it, the sale will be attributed to your ad.

1. Click New Insights dashboard.

Within a few minutes, your dashboard will appear with an overview of your products.

Available metrics for Amazon Ads dashboards

Term	Description	Available as a segmentation metric?	Available in Rules?
Ad sales	The total product sales within the time range you set in Time range attribution of clicking your product's ad	Yes	Yes (called sales)
Units sold	How many products you sold	Yes	Yes (called units_sold_clicks)
Impressions	Number of times customers saw your ad	Yes	Yes
Clicks	Number of times customers clicked on your ad	Yes	Yes
Spend	Total amount spent	Yes	Yes
CPC (Cost per click)	The amount of money you pay each time someone clicks on your ad	Yes	Yes
ROAS (Return on Ad Spend) (Ad sales / Spend)*100	The amount of revenue earned divided by the amount you spent on advertising	Yes	Yes
ACOS (Average Cost of Sales) (Spend / Ad sales)*100	The average amount of money you spent on advertising per euro/dollar generated.	No	Yes
CTR (Click-Through-Rate)	The percentage of customers who clicked on your ad after viewing it	No	Yes
Purchases	Number of attributed conversion events within within the time range you set in Time range attribution of an ad click/view	No	Yes
purchases_same_sku	Number of attributed conversion events that occurred based on the time range you selected for Time range attribution of an ad click where the purchased SKU was the same as the SKU advertised.	No	Yes
attributed_sales_same_sku	Total value of sales occurring within the time range you set in Time range attribution of an ad click where the purchased SKU was the same as the advertised SKU	No	Yes
sales_other_sku	Total value of sales within the time range you set in Time range attribution where the purchased SKU was different from the advertised SKU	No	Yes
units_sold_clicks	Number of attributed units sold within within the time range you set in Time range attribution of an ad click	No	Yes
units_sold_same_sku	Number of attributed units sold within the time range you set in Time range attribution of click on an ad where the purchased SKU was the same as the advertised SKU	No	Yes
units_sold_other_sku	Number of attributed units sold within the time range you set in Time range attribution of click on an ad where the purchased SKU was different from the advertised SKU	No	Yes
kindle_edition_normalized_pages_read	Number of attributed Kindle edition normalized pages read within the time range you set in Time range attribution of clicking on an ad	No	Yes
kindle_edition_normalized_pages_royalties	Estimated royalties attributed to the ad click within the time range you set in Time range attribution	No	Yes