Insights for bol Ads

Set up bol Ads Insights to track product-level campaign performance and use performance segmentation data in rules.

Who can use this feature: You need the Core Pro plan in your Channable subscription to use this feature.

With Channable Insights, you can view your bol Ads performance data directly in Channable with key metrics on clicks, impressions, and ad spend to help you optimize your strategy.

In this article, we'll explain how to set up Insights for bol Ads and go over the metrics you can use in segmentation and rules in Channable.

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Before you start

You'll need

• A bol Ads account
• A field containing your product EANs

Set up Insights for bol Ads

1. In your Channable project, go to Insights > Create Insights.
2. At Connect with, select [your bol Ads connection] or create a new one.
3. Fill in the following information:

   1. For Name, give your dashboard a distinct name (e.g. 'bol Ads NL - 90 days')
   2. For Date range setting, choose between a Rolling date range or Fixed date range.
   3. For Date range, choose the date range you want to pull data from (if fixed range) or the maximum number of days to pull data from (if rolling date range).
   4. For Channel Unique ID, select the field containing your item EANs.
   5. For Group on fields (optional), you can combine your results by shared details like Brand or Category. Instead of showing every product on its own, your dashboard will add up totals for each group.

Example

If you sell sports shoes, grouping by Brand will group all your items together for the dashboard, so you see total sales by brand (e.g., Nike, Adidas) rather than a huge list showing all 1,000 items line by line.

1. Click New Insights dashboard.

Within a few minutes, your dashboard will appear with an overview of your products.

Available metrics for bol Ads dashboards

Term	Description	Available as a segmentation metric?	Available in Rules?
Clicks	Number of times customers clicked on your ad	Yes	Yes
Conversions	The number of times users purchased your product. Includes organic and sponsored conversions.	Yes	Yes
Impressions	Number of times customers saw your ad	Yes	Yes
Cost	The total commission and shipping cost spent. In case of bol orders it is equal to commission spent	Yes	Yes
Ad sales	The cumulative sum of both your sponsored and organic sales.	Yes	Yes
ROAS (Return on Ad Spend)	The ratio of your advertising revenue to your advertising costs	No	Yes
Items sold	Total number of items sold	No	Yes
CPS (cost per sale) Calculation: Cost / Units sold	How much you spent on a sale	No	Yes
CPC (Cost per click)	The amount of money you pay each time someone clicks on your ad	No	Yes
average_cpc	Average cost per click	No	Yes
ACOS (Advertising Cost of Sales)	The percentage of the advertising cost compared to the revenue you earned from sponsored products.	No	Yes
CTR (Click-through-rate)	The percentage of customers who clicked on your ad after viewing it	No	Yes
Direct conversions	The number of times users purchased your product within 14 days of clicking on it	No	Yes
Indirect conversions	The number of times users purchased a product from the same category and brand within 14 days of clicking on an ad	No	Yes