Insights for Google Ads

Set up Google Ads Insights to track Shopping and Performance Max campaign performance by product.

Who can use this feature: You need the Core Pro plan in your Channable subscription to use this feature.

Channable Insights connect to your Google Ads account to provide key performance data, including metrics like clicks, impressions, and ad spend, to help you analyze campaign performance directly within Channable.

In this article, we'll go over how you can set up Insights for Google Ads.

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Before you start

You'll need

• A Google Ads account

Good to know

• Insights for Google Ads uses data from shopping campaigns (including PMax)

Set up Insights for Google Ads

To set up your Google Ads Insights dashboard, follow these steps:

1. In your Channable project, go to Insights > Create Insights.
2. At Connect with, select [your Google Ads connection] or create a new one.
3. Fill in the following information:

   1. For Name, give your dashboard a distinct name (e.g. 'Google Ads NL - 90 days')
   2. For Date range setting, choose between a Rolling date range or Fixed date range.
   3. For Date range, choose the date range you want to pull data from (if fixed range) or the maximum number of days to pull data from (if rolling date range).
   4. For Channel Unique ID, select the field containing your item IDs.
   5. For Google Ads accounts, click + Add Google Ads account to choose a specific Google Ads account. Selecting more than one Ads account merges all the information in the Dashboard.
4. Set Advanced settings (optional):

   1. For Offset days (optional), select how many days to shift the end of the rolling date range back. This lets you exclude recent data while keeping the view up to date.
   2. For Ad network types, select ad network types to limit the data on the dashboard. Learn more.
   3. For Feed label target countries (optional), select a country to limit data on the dashboard.
   4. For Group on fields (optional), you can combine your results by shared details like Brand or Category. Instead of showing every product on its own, your dashboard will add up totals for each group.

Example

If you sell sports shoes, grouping by Brand will group all your items together for the dashboard, so you see total sales by brand (e.g., Nike, Adidas) rather than a huge list showing all 1,000 items line by line.

1. Click New Insights dashboard.

Within a few minutes, your dashboard will appear with an overview of your products.

Available metrics for Google Ads dashboards

Term	Source	Description	Available as a segmentation metric?	Available in Rules?
Clicks	Google Ads	Number of times customers clicked on your ad	Yes	Yes
Impressions	Google Ads	Number of times customers saw your ad	Yes	Yes
Ad cost	Google Ads	The total advertising cost spent	Yes (under “cost”)	Yes
ROAS (Return on Ad Spend)(Conv.value / Cost)*100	Calculated	The amount of revenue earned divided by the amount you spent on advertising	Yes	Yes
POAS (Profit on Ad Spend)*	Calculated	A more accurate way to calculate profitability by factoring in associated costs, including product costs, shipping, payment fees, and other expenses.	Yes	Yes
Conv. value (Conversion value)	Google Ads	The total value of all conversions tracked by your account over a given period. Estimates your return on investment.	Yes	Yes
Conversions	Google Ads	The number of times customers purchased your product after clicking on the ad	Yes	Yes
CTR (Click-Through-Rate)	Google Ads	The percentage of customers who clicked on your ad after viewing it	No	Yes
CPC (Cost per click) (Cost / Clicks)	Calculated	The amount of money you pay each time someone clicks on your ad	No	Yes
Gross profit	Calculated	The amount of profit from a product. Can only be set up once POAS is set up.*	No	Yes
Net profit	Calculated	The total profit you made from a product after subtracting costs to advertise. Can only be set up once POAS is set up.*	No	Yes
Search_absolute_top_impression_share	Google Ads	The impressions received in the absolute top divided by the estimated number of impressions you were eligible to receive among top ads.	No	Yes
Search_click_share	Google Ads	The number of clicks received in Google Search divided by the estimated number of clicks you were eligible to receive.	No	Yes
Search_impression_share	Google Ads	The impressions received in Google Search divided by the estimated number of impressions you were eligible to receive.	No	Yes

* Note: To set up certain Profit on Ad Spend (POAS) insights for your products, you’ll need to indicate which field in your import data contains POAS costs. Learn more.