> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/manage-improve-product-data/insights/insights-for-ads/insights-for-google-ads.md).

# Insights for Google Ads

Set up Google Ads Insights to track Shopping and Performance Max campaign performance by product.

> #### **Who can use this feature**
>
> You need the **Core Pro** plan in your [Channable subscription](/account-billing/manage-your-subscription/channables-pricing-plans.md) to use this feature.

[Channable Insights](/manage-improve-product-data/insights/channable-insights.md) connect to your Google Ads account to provide key performance data, including metrics like clicks, impressions, and ad spend, to help you analyze campaign performance directly within Channable.

In this article, we'll go over how you can set up Insights for Google Ads.

***

### <i class="fa-memo-circle-check">:memo-circle-check:</i> **Before you start**

**You'll need**

* A Google Ads account

**Good to know**

* Insights for Google Ads uses data from shopping campaigns (including PMax)

## **Set up Insights for Google Ads**

To set up your Google Ads Insights dashboard, follow these steps:

1. In your Channable project, go to **Insights > Create Insights**.
2. At **Connect with**, select **\[your Google Ads** **connection]** or create a new one.
3. Fill in the following information:
   1. For **Name**, give your dashboard a distinct name (e.g. 'Google Ads NL - 90 days')
   2. For **Date range setting**, choose between a [Rolling date range](#user-content-fn-1)[^1] or [Fixed date range](#user-content-fn-2)[^2].
   3. For **Date range**, choose the date range you want to pull data from (if fixed range) or the maximum number of days to pull data from (if rolling date range).
   4. For **Channel Unique ID**, select the field containing your item IDs.
   5. For **Google Ads accounts**, click **+ Add Google Ads** account to choose a specific Google Ads account. Selecting more than one Ads account merges all the information in the Dashboard.
4. Set **Advanced settings** <mark style="color:$primary;">(optional)</mark>**:**
   1. For **Offset days** <mark style="color:$primary;">(optional)</mark>, select how many days to shift the end of the rolling date range back. This lets you [exclude recent data while keeping the view up to date](/changelog/2026/july.md#new-offset-date-ranges-for-insights-google-a-ds).
   2. For **Ad network types**, select ad network types to limit the data on the dashboard. [Learn more](/changelog/2026/june.md#insights-changes-in-reporting-data).
   3. For **Feed label target countries** <mark style="color:$primary;">(optional)</mark>, select a country to limit data on the dashboard.
   4. For **Group on fields** <mark style="color:$primary;">(optional)</mark>, you can combine your results by shared details like **Brand** or **Category**. Instead of showing every product on its own, your dashboard will add up totals for each group.

{% hint style="info" %}

#### Example

If you sell sports shoes, grouping by `Brand` will group all your items together for the dashboard, so you see total sales by brand (e.g., Nike, Adidas) rather than a huge list showing all 1,000 items line by line.<br>
{% endhint %}

5. Click **New Insights dashboard**.

Within a few minutes, your dashboard will appear with an overview of your products.

### **Available metrics for Google Ads dashboards**

<table><thead><tr><th>Term</th><th>Source</th><th>Description</th><th>Available as a segmentation metric?</th><th width="151.984375">Available in Rules?</th></tr></thead><tbody><tr><td>Clicks</td><td>Google Ads</td><td>Number of times customers clicked on your ad</td><td>Yes</td><td>Yes</td></tr><tr><td>Impressions</td><td>Google Ads</td><td>Number of times customers saw your ad</td><td>Yes</td><td>Yes</td></tr><tr><td>Ad cost</td><td>Google Ads</td><td>The total advertising cost spent</td><td>Yes (under “cost”)</td><td>Yes</td></tr><tr><td>ROAS (Return on Ad Spend)(Conv.value / Cost)*100</td><td>Calculated</td><td>The amount of revenue earned divided by the amount you spent on advertising</td><td>Yes</td><td>Yes</td></tr><tr><td>POAS (<a href="/manage-improve-product-data/insights/profit-on-ad-spend.md">Profit on Ad Spend</a>)*</td><td>Calculated</td><td>A more accurate way to calculate profitability by factoring in associated costs, including product costs, shipping, payment fees, and other expenses.</td><td>Yes</td><td>Yes</td></tr><tr><td>Conv. value (Conversion value)</td><td>Google Ads</td><td>The total value of all conversions tracked by your account over a given period. Estimates your return on investment.</td><td>Yes</td><td>Yes</td></tr><tr><td>Conversions</td><td>Google Ads</td><td>The number of times customers purchased your product after clicking on the ad</td><td>Yes</td><td>Yes</td></tr><tr><td>CTR (Click-Through-Rate)</td><td>Google Ads</td><td>The percentage of customers who clicked on your ad after viewing it</td><td>No</td><td>Yes</td></tr><tr><td>CPC (Cost per click)<br>(Cost / Clicks)</td><td>Calculated</td><td>The amount of money you pay each time someone clicks on your ad</td><td>No</td><td>Yes</td></tr><tr><td>Gross profit</td><td>Calculated</td><td>The amount of profit from a product. Can only be set up once POAS is set up.*</td><td>No</td><td>Yes</td></tr><tr><td>Net profit</td><td>Calculated</td><td>The total profit you made from a product after subtracting costs to advertise. Can only be set up once POAS is set up.*</td><td>No</td><td>Yes</td></tr><tr><td>Search_absolute_top_impression_share</td><td>Google Ads</td><td>The impressions received in the <a href="https://support.google.com/google-ads/answer/14709547">absolute top</a> divided by the estimated number of impressions you were eligible to receive among top ads.</td><td>No</td><td>Yes</td></tr><tr><td>Search_click_share</td><td>Google Ads</td><td>The number of clicks received in Google Search divided by the estimated number of clicks you were eligible to receive.</td><td>No</td><td>Yes</td></tr><tr><td>Search_impression_share</td><td>Google Ads</td><td>The impressions received in Google Search divided by the estimated number of impressions you were eligible to receive.</td><td>No</td><td>Yes</td></tr></tbody></table>

\* **Note:** To set up certain Profit on Ad Spend (POAS) insights for your products, you’ll need to indicate which field in your import data contains POAS costs. [Learn more](/manage-improve-product-data/insights/profit-on-ad-spend/set-up-profit-on-ad-spend.md).

[^1]: A rolling date range is a dynamic period that's relative to the current day (e.g. 'Last 30 days')

[^2]: A fixed date range has a defining start and end point (e.g. 'January 1 - July 31)


---

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