For the complete documentation index, see llms.txt. This page is also available as Markdown.

Monitor Insights data

Check data freshness, item counts, rule outcomes, and reporting differences before changing your strategy.

Review Insights data regularly before changing rules, labels, or campaign structure.

Fact-check with Product and Engineering

Review your data

  1. Open the Insights dashboard you use for decisions.

  2. Check the selected date range and the latest available data.

  3. Compare the number of items with your channel's expected item count.

  4. Review products that moved between performance segments.

  5. Check rules that excluded items or assigned labels.

Verify unexpected changes

If results change unexpectedly, compare the same date range and filters in the source platform.

Use Verify Insights data with Google Ads for Google Ads data. Use Understanding data mismatches between Insights and Google Ads to review common filter differences.

Change one thing at a time

When you update a threshold or rule, record the change and its date. Review the result after enough data has accumulated for your reporting period.

Fact-check with Product and Engineering

Next steps

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