Performance rule recipes

Use Insights data in channel rules to label, prioritize, or exclude products based on performance.

Use these recipes to turn Insights data into repeatable channel actions.

Before you start

You'll need

• An active Insights dashboard, and use Insights in rules.

Good to know

• It's best to avoid decisions based on too little data. Define a minimum number of clicks, impressions, orders, or days first.
• Channable applies rules from top to bottom. Place broad labels before more specific labels, and review the result after each change.

Label high-performing products

Use a label to identify products that meet your performance target. Use the label in your channel or campaign structure.

1. In your channel's Rules step, add a rule.
2. Add an IF condition for your target metric, such as ROAS or POAS.
3. Add a THEN action that sets a custom label.
4. Click Save rule.
5. Check Items after before you run the channel.

Example rule

If roas is greater or equal to "500"

And clicks is greater or equal to "30"

Then take custom_label_1 and set to value "Top performers"

Exclude products with weak results

Exclude products only after they meet a minimum data threshold. This prevents a single early click from changing your strategy.

1. In your channel's Rules step, add a rule.
2. Add conditions for a minimum data threshold and a weak outcome.
3. Add a THEN action that excludes the item.
4. Click Save rule.
5. Check Items after before you run the channel.

Example rule

If clicks is less than "100"

And conversions is equal to "0"

Then take all and exclude

If performance for those excluded products improves, they will be included in future runs.

Review marketplace costs

Use order-based Insights data to review listings with high costs. Combine cost, commission, shipping, and revenue where those fields are available.

1. In your channel's Rules step, add a rule.
2. Add a condition that identifies a cost threshold.
3. Add an action that assigns a review label.
4. Click Save rule.
5. Review the labeled items before excluding them.

Example rule

If cost is greater or equal to "10"

Then take performance and set to value "Needs review"

Next steps

• Use Insights in rules
• Insights for Ads
• Insights for orders