Set up Profit on Ad Spend

Set up Profit on Ad Spend (POAS) cost fields and use the metrics in Insights.

Before you start

Good to know

• POAS only appears in Google Ads Insights dashboards.
• Insights can automatically detect a product cost field for some projects. POAS metrics then appear immediately.
• You can select one or more POAS cost fields. Set the related option for each field.

1

Mark your POAS cost field

Mark the project field that contains your POAS costs. POAS fields are managed at project level.

1. In your Channable project, go to Setup > Project fields.
2. Find the field containing your POAS costs.
3. Click Edit.
4. At POAS, select the checkbox.
5. Click Save & import.

The Profit on Ad Spend cost column shows a check mark for the field. Your Insights dashboard displays POAS metrics.

2

Change an automatically detected cost field

If Insights detects a product cost field that you do not want to use:

1. In Setup > Project fields, find the field.
2. Click Edit.
3. Clear the POAS checkbox.
4. Click Save & import.

View POAS metrics

The Profit on Ad Spend section in your Google Ads Insights dashboard shows summarized metrics for items with valid numeric cost-field values.

In the Segmentation section, at the Today's segment performance table, the Items, POAS, and Net profit columns will be on the right-hand side.

Use POAS in segmentation

In your Insights dashboard, select Segmentation. Select Profit on Ad Spend (POAS) as the segmentation threshold metric.

The segmentation graph replaces Conversion Value with a Net Profit pie chart.

Use POAS metrics in rules

Use Profit on Ad Spend (POAS), Gross Profit, and Net Profit in channel rules. See Use Insights in rules.