> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/manage-improve-product-data/manage-product-and-improve-data-de/regeln-massenbearbeitung-und-anreicherung/so-verwendest-du-aktionen-dann-in-regeln/regelaktion-utm-google-tracking-hinzufugen.md).

# Regelaktion: UTM-/Google-Tracking hinzufügen

Verwendet für: Hinzufügen von UTM-Parametern, um die Performance deiner Produkte in Google Analytics zu tracken.

Verwendet in: "DANN"-Anweisungen und "SONST"-Anweisungen.

Channable bietet eine Regel, um UTM-Parameter einfach zu deinen Produktlinks hinzuzufügen. So kannst du die gewünschten UTM-Parameter ergänzen und in deinem Google-Analytics-Account des Webshops nach diesen Parametern filtern.

Welche Werte du als Parameter zur URL hinzufügst, bleibt dir überlassen. Unten siehst du ein Beispiel, wie du die Parameter einrichtest (das zeigt z. B., dass die Besucher aus einem in Channable erstellten Google-Shopping-Feed kamen).

<figure><img src="/files/d15ae4651bb43a13cea3e9e4826d4e0b6811c9c0" alt=""><figcaption></figcaption></figure>

Wenn du diese Regel speicherst, sollten deine URLs etwa wie in diesem Screenshot aussehen:

<figure><img src="/files/681d606e3bca9f8b3a6660cfbdbd39e90a4dc6de" alt=""><figcaption></figcaption></figure>


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