> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/manage-improve-product-data/manage-product-and-improve-data-fr/regles-modifier-et-enrichir-en-masse/comment-utiliser-les-actions-alors-dans-les-regles/action-de-regle-ajouter-le-suivi-utm-google.md).

# Action de règle : Ajouter le suivi UTM / Google

Utilisé pour : ajouter des paramètres UTM afin de suivre la performance de vos produits dans Google Analytics.

Utilisé dans : les instructions « ALORS » et les instructions « SINON ».&#x20;

Channable propose une règle pour ajouter facilement des paramètres UTM à vos liens produits. Ainsi, vous pouvez ajouter les paramètres UTM de votre choix et filtrer sur ces paramètres dans le compte Google Analytics de votre boutique en ligne.

Les valeurs que vous choisissez d’ajouter en tant que paramètres à votre URL dépendent de vous, mais ci‑dessous vous trouverez un exemple de configuration de vos paramètres (cela indique que les visiteurs proviennent d’un flux Google Shopping créé dans Channable).

<figure><img src="https://content.gitbook.com/content/u8whzIfip72Kvn3M1bsc/blobs/dLWvdXWKJ7EUI83NGnJ7/channable_rules_what%20does%20each%20rule%20do%20rule%20add%20utm%20google%20tracking%200.png" alt=""><figcaption></figcaption></figure>

Si vous enregistrez cette règle, vos URL devraient ressembler à la capture d’écran suivante :

<figure><img src="https://content.gitbook.com/content/u8whzIfip72Kvn3M1bsc/blobs/OFj6TCIktA5j1ehVWryu/channable_rules_what%20does%20each%20rule%20do%20rule%20add%20utm%20google%20tracking%201.png" alt=""><figcaption></figcaption></figure>


---

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