> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/manage-improve-product-data/rules-bulk-edit-and-enrich/how-to-use-actions-then-in-rules/rule-action-add-utm-google-tracking.md).
# Rule action: Add UTM / Google tracking
Used for: adding UTM parameters to track the performance of your products in your Google Analytics.
Used in: "THEN"-statements and "ELSE"-Statements.
Channable has a rule to easily add UTM parameters to your product links. This way you can add the UTM parameters of your choice, giving you the option to filter on these parameters in the Google Analytics account of your webshop.
Which values you choose to add as parameters to your URL is up to you, but below you can see an example of how to set up your parameters (this tells you that the visitors came from a Google Shopping feed created in Channable).
If you save this rule, your URLs should look something like this screenshot:
---
# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.
## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:
```
GET https://helpcenter.channable.com/manage-improve-product-data/rules-bulk-edit-and-enrich/how-to-use-actions-then-in-rules/rule-action-add-utm-google-tracking.md?ask=&goal=
```
`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.