> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/manage-improve-product-data/insights/compare-insights-analytics-and-labelizer.md).

# Compare Insights, Analytics, and Labelizer

Choose the right Channable feature for performance reporting, product segmentation, and campaign optimization.

The **Labelizer**, **Insights**, and **Analytics** all use performance data, but in different ways and levels of complexity.

### Feature overview

<table data-view="cards"><thead><tr><th></th><th data-type="content-ref"></th></tr></thead><tbody><tr><td><h3>Insights</h3><p><a href="/manage-improve-product-data/insights/channable-insights.md">Channable Insights</a> tracks product-level ad, order, and profit performance.</p><ul><li>Track Google Ads, Amazon Ads, and bol Ads performance.</li><li>Review connected marketplace orders, including revenue, cost, commission, shipping, and CPS.</li><li>Use available performance metrics in rules to create custom segments and subsegments.</li></ul></td><td><a href="/manage-improve-product-data/insights/channable-insights.md">Channable Insights</a></td></tr><tr><td><h3>Analytics</h3><p>Use <a href="/manage-improve-product-data/insights/channable-analytics.md">Analytics</a> to import Google Analytics data into Channable.</p><p>Track sessions, transactions, revenue, bounce rate, conversion rate, and channel performance in rules.</p></td><td><a href="/manage-improve-product-data/insights/channable-analytics.md">Channable Analytics</a></td></tr><tr><td><h3>Labelizer</h3><p><a href="/css/labelizer.md">Labelizer</a> automatically segments products using predefined clicks and target ROAS metrics from Google Ads.</p><ul><li>Assign Heroes, Sidekicks, Villains, and Zombies labels.</li><li>Use Google Shopping and Performance Max campaign data only.</li><li>Send the labels to Google Ads through a supplemental source.</li></ul></td><td><a href="/css/labelizer.md">Labelizer</a></td></tr></tbody></table>

### When to use each feature

Use **Insights** when you need to:

* Analyze ad performance across supported channels.
* Review connected marketplace order performance.
* Automate actions with performance data in rules.

Use **Analytics** when you need Google Analytics traffic and conversion data.

Use **Labelizer** when you need automatic product segments for Google Shopping or Performance Max campaigns.

### Differences between Labelizer and Insights

<table><thead><tr><th width="137.6904296875"></th><th>Insights</th><th>Labelizer</th></tr></thead><tbody><tr><td><strong>Data sources</strong></td><td><ul><li>Google Ads</li><li>Amazon Ads</li><li>bol Ads</li><li>Connected marketplaces</li></ul></td><td>Google Ads data from Google Shopping and Performance Max campaigns only.</td></tr><tr><td><strong>Segmentation logic</strong></td><td>Choose available performance metrics and project data, such as margin, return rate, or availability. Build custom segments and subsegments in rules.</td><td>Uses predefined clicks and target ROAS metrics. You can adjust the click threshold, target ROAS, date range, and 0 Zombies setting. You cannot select other metrics or create subsegments.</td></tr><tr><td><strong>Setup</strong></td><td>Requires a data connection and rules for your segmentation model.</td><td>Uses a predefined labeling model, so setup takes less time.</td></tr><tr><td><strong>Plan</strong></td><td>Core Pro</td><td>CSS Pro (for full version)</td></tr><tr><td><strong>Additional features</strong></td><td>Sync data up to 24 times daily. Use rule versioning and activity logs.</td><td>Export labels as a CSV for a Core project or Merchant Center.</td></tr><tr><td><strong>Best if...</strong></td><td>You need control over product groups and data sources. You want to combine performance and business data in rules.</td><td>You need automated product groups with a predefined Google Ads model.</td></tr></tbody></table>


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