Compare Insights, Analytics, and Labelizer

Choose the right Channable feature for performance reporting, product segmentation, and campaign optimization.

The Labelizer, Insights, and Analytics all use performance data, but in different ways and levels of complexity.

Feature overview

Insights

Channable Insights tracks product-level ad, order, and profit performance.

• Track Google Ads, Amazon Ads, and bol Ads performance.
• Review connected marketplace orders, including revenue, cost, commission, shipping, and CPS.
• Use available performance metrics in rules to create custom segments and subsegments.

Channable Insights

Analytics

Use Analytics to import Google Analytics data into Channable.

Track sessions, transactions, revenue, bounce rate, conversion rate, and channel performance in rules.

Channable Analytics

Labelizer

Labelizer automatically segments products using predefined clicks and target ROAS metrics from Google Ads.

• Assign Heroes, Sidekicks, Villains, and Zombies labels.
• Use Google Shopping and Performance Max campaign data only.
• Send the labels to Google Ads through a supplemental source.

Labelizer

When to use each feature

Use Insights when you need to:

• Analyze ad performance across supported channels.
• Review connected marketplace order performance.
• Automate actions with performance data in rules.

Use Analytics when you need Google Analytics traffic and conversion data.

Use Labelizer when you need automatic product segments for Google Shopping or Performance Max campaigns.

Differences between Labelizer and Insights

	Insights	Labelizer
Data sources	Google Ads Amazon Ads bol Ads Connected marketplaces	Google Ads data from Google Shopping and Performance Max campaigns only.
Segmentation logic	Choose available performance metrics and project data, such as margin, return rate, or availability. Build custom segments and subsegments in rules.	Uses predefined clicks and target ROAS metrics. You can adjust the click threshold, target ROAS, date range, and 0 Zombies setting. You cannot select other metrics or create subsegments.
Setup	Requires a data connection and rules for your segmentation model.	Uses a predefined labeling model, so setup takes less time.
Plan	Core Pro	CSS Pro (for full version)
Additional features	Sync data up to 24 times daily. Use rule versioning and activity logs.	Export labels as a CSV for a Core project or Merchant Center.
Best if...	You need control over product groups and data sources. You want to combine performance and business data in rules.	You need automated product groups with a predefined Google Ads model.