This is a helpcenter article of Channable, the tool for product feed management and PPC automation. If you don't have an account yet, create a free trial account now or learn how Channable can help you create dynamic Google Text Ads campaigns easily.
Do you want to learn interactively about dynamic features you can use for an advanced Text Ads setup? Learn how to create a Channacademy account in the Channable app through this Help Center article and start with the Expert Text Ads course.
Inserting keywords is an advanced Google Ads feature that dynamically updates your Ad text to include one of your keywords that matches a customer's search terms. Then, when a customer uses one of your keywords in their search, Google Ads automatically replaces the code with the keyword that triggered your ad. This feature allows you to have one ad that appears differently to customers depending on their search terms, making your ads appear more relevant and useful.
Setup Ads in Channable
You can add the keywords to your ads in the same way as the dynamic fields and parameters.
In the keyword field, you can indicate what your backup code is when the customer's search is too long for the field.