# Set up a Criteo feed
Follow these steps to set up your Criteo feed:
1. Navigate to Channels and click **+ Create channel**.
2. Search for “Criteo" in the search field and select it.
3. Next, fill in your **Feed name.**
4. Select your **Target country** from the dropdown.
5. Select the **Type of market**, which is the specific category or sector of the retail market for your products.
Tip: The fields you need to fill in the Mapping step greatly differ per market. You can later change the market type in the feed settings if you choose the wrong one. If you change the market type, make sure to update your feed mapping.
6. Click on **Advanced settings** to edit more settings for your feed.
7. Once you have completed your feed settings, click **Save**.
8. Set up the **Categories** for your products by using the [generate categories feature](https://helpcenter.channable.com/manage-improve-product-data/categorize-products/create-product-categories/use-the-generate-categories-function) or by [creating new categories](https://helpcenter.channable.com/manage-improve-product-data/categorize-products/create-product-categories/use-the-generate-categories-function).
9. When your product data is incomplete or does not match the format that Criteo requires, use [rules in Channable](https://helpcenter.channable.com/manage-improve-product-data/rules-bulk-edit-and-enrich/rules-in-channable) to make improvements. [Create rules](https://helpcenter.channable.com/manage-improve-product-data/rules-bulk-edit-and-enrich/using-rules) in the **Rules** step to optimize your product data.
10. Link the right fields in the [**Mapping** step](https://app.gitbook.com/o/QRs4Yua0yRsGzJScLQzF/s/F8GepmoSonQRG6RnHOxJ/list-on-channels/set-up-a-feed/set-up-a-feed-mapping-step).
Tip: For a description of the channel fields, hover over the gray question mark icons with your cursor. Make sure to at least fill in all the mandatory fields, which are blue.
11. Check your feed in the [**Quality**](https://app.gitbook.com/o/QRs4Yua0yRsGzJScLQzF/s/F8GepmoSonQRG6RnHOxJ/list-on-channels/set-up-a-feed/set-up-a-feed-quality-step) step. If there are any errors for mandatory fields, solve these first by optimizing your product data with rules and/or connecting the right fields in the **Mapping** step. Repeat if needed.
12. Once your feed is setup, go to the [**Preview & export**](https://app.gitbook.com/o/QRs4Yua0yRsGzJScLQzF/s/F8GepmoSonQRG6RnHOxJ/list-on-channels/set-up-a-feed/set-up-a-feed-preview-and-export-step) step.
1. Click **Activate feed**.
2. After the activated feed has run, you can preview your feed and access the feed URL. Here you can preview how your products will appear in the feed and you can copy the feed URL to add to Criteo.
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