This Help Center article is designed to guide you through setting up Bol Ads using Channable, the tool for product feed management and PPC automation. If you're new to Channable, you can create a free trial account to explore how Channable streamlines the creation of dynamic Bol Ads campaigns.
The article: How to set up a bol. Ads campaign in Channable provides an overall guide to setting up a Bol Ads campaign. For more detailed instructions on specific steps, refer to the articles below:
Keywords Targeting
Keywords are targets that are matched against the search terms used by customers in the bol. Ads search bar. Positive keywords are used to display your Ads when they match the customer's search term. Negative keywords, on the other hand, ensure that your Ads do not appear when those specific search terms are used.
Bol. Ads allows two match types for keywords, and you need at least one type, though both can be selected:
- Phrase and/or exact for positive keywords
- Phrase and/or exact for negative keywords
Keywords may consist of more than one word, and depending on the match type, bol. Ads will match them differently to the actual search term used by the customer. For example:
- Exact match: the ad will only show when the search term exactly matches the keyword you’ve set.
- Phrase match: the ad will appear if the search term contains the keyword as part of a longer search phrase.
Negative keywords help prevent Ads from showing to customers searching for irrelevant products, ensuring your ad budget is better spent.
Dynamic fields for keywords
Dynamic fields in bol. Ads can only contain one value per field. If you need to target multiple values, you will need to use a split rule in advance. This allows for more precise targeting but requires careful planning to manage the keywords efficiently.
Note: Currently, keyword templates are limited to 20 templates per campaign generator in Channable.
Setting up keyword targets
In this section, we will lay out the steps on how you can add and manage keywords in both types of campaigns.
Note: If you are setting up a manual targeting campaign, you will get an additional option to also add keywords.
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Go to the build step:
Begin by navigating to the Build step in your campaign. -
Access the (negative) keywords tab:
Once you're in the Build step, look for the additional tabs next to your campaign tab. Select the Keywords tab to start managing the keywords for your campaign. -
Adding new keywords:
- Click on New (negative) keyword. This opens a field, you now have a couple of options on how to create the new keywords.
- Select a field from your data: If your products include fields with data, you can easily add it by clicking on the (+) button, and selecting a dynamic field.
- Manually enter keywords: If you have specific keywords in mind, type them directly into the field. This gives you full control over which search terms will trigger your ads.
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Copy keywords from other campaigns:
If you already have campaigns with successful keyword strategies, use the copy keywords button to duplicate keywords from another campaign or generator. This allows for quick setup and ensures consistent targeting across campaigns.
- Click on New (negative) keyword. This opens a field, you now have a couple of options on how to create the new keywords.
Choose keyword match types:
Under the Type section, you can choose how strictly you want bol. Ads to match your keywords with search terms:
- Phrase match: Allows your ad to appear when your keyword is part of a longer search phrase. This provides flexibility, capturing a broader audience while still maintaining relevance.
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Exact match: Shows your ad only when the search term exactly matches the keyword you've specified. This offers the most precise targeting, but may reduce your ad's reach.
Deleting a keyword
To delete a keyword, go to the Delete section, and click on the trashcan to delete the keyword.
When you have set up (or deleted) the keywords to your preferences, don't forget to click save!
Automatic campaign
For automatic campaigns, only negative keywords will be visible. The system will automatically select relevant keywords based on your product data and Ads, so there is no need to manually input positive keywords. You can still add negative keywords to prevent your Ads from appearing for irrelevant terms.
Negative keywords
Negative keywords work similarly to positive ones, but they produce the opposite effect. When these words are part of a customer’s search query, your Ads will not appear. This practice enhances relevance and ensures that your budget is used to attract the right audience.