How to set up automation rules for bol ads

How to set up keyword search term automation rules 

Automation rules created in the Keyword search term tab change and transfer keyword targets based on the search term’s performance (e.g. Keyword harvesting) to other manual campaigns. 

Before you start:

You'll need

• At least 1 additional manual campaign you can move keywords to

Step 1: Create a rule group

1. In the Keyword search item tab, Click Create rule group.

Step 2: Configure your rule group

1. Name: Give the rule group a clear, descriptive name.
2. Campaign selection: Select the campaign to apply the Rule Group to.
3. Date range: Set the date range of performance data that the rules in this group will use.
4. Minimum days of data required: Set the minimum number of days with data needed to trigger your rule.

Explained: If a keyword receives zero impressions on a given day, the marketplace does not provide data for that keyword. To avoid rules not activating for days with no impressions, set a minimum number of days needed to trigger your rule.

Step 3: Add an automation rule

1. Click on Add Automation Rule to include a new rule in the Rule Group.
   
   

Step 4: Define the automation rule

1. If-Field: Select the appropriate IF-field based on your performance data.
2. Filter and value: Apply a filter and set a static value to determine when the rule should trigger.
3. Then-statement: Define the action to be taken if the conditions are met:
   • Add as positive (manual only): Adds the filtered keyword as a positive keyword in another manual campaign
   • Add as negative: Adds the filtered keyword as a negative keyword to another campaign

Step 5: Save and run rule

1. Click the gear on the side > Activate rule group.
2. Click Save.

How to set up keyword targeting automation rules 

Automation rules created in the Keyword targeting tab use targeting information to manage your targets (e.g. keywords, audiences, placement). You can only set keyword targets for manual campaigns. 

Step 1: Create a rule group

In the Keyword targeting tab, Click Create rule group.

Step 2: Configure your rule group

1. Name: Give the rule group a clear, descriptive name.
2. Campaign selection: Select the campaign to apply the Rule Group to.
3. Date range: Set the date range of performance data that the rules in this group will use.
4. Minimum days of data required: When there are 0 impressions on 1 day for a keyword , we receive no data from the marketplace for that keyword. This means we will be missing data within the selected date range. Choose how many days of data you require within the selected date range for the rule to be measured on. (e.g. minimum of 5 days)

Step 3: Add and configure your rule

1. Click on Add Automation Rule to include a new rule in the Rule Group.
   
   
2. If-Field: Select the appropriate IF-field based on your performance data.
3. Filter and value: Apply a filter and set a static value to determine when the rule should trigger.
4. Then-statement: Define the action to be taken if the conditions are met:
   • Move - Moves targets from one campaign to another
   • Convert to negative - Turn the keyword into a negative keyword to prevent it from showing for that target
   • Pause - Pause a target 
5. Repeat these steps for each rule you want to add to your rule group.

Step 5: Activate your rule

Once you've added all the rules you'd like to your rule group, you need to activate your rules.

1. Click the gear on the side > Activate rule group.
2. Click Save.
3. Repeat these steps for each of your rules.

How to set up keyword bidding automation rules 

Automation rules created in the Keyword bidding tab adjust how much you want to spend on a keyword based on its performance.

Step 1: Create a rule group

1. In the Keyword bidding tab, Click Create rule group.

Step 2: Configure your rule group

1. Name: Give the rule group a clear, descriptive name.
2. Campaign selection: Select the campaign to apply the rule group to.
3. Date range: Set the date range of performance data that the rules in this group will use.
4. Minimum days of data required: When there are 0 impressions on 1 day for a keyword , we receive no data from the marketplace for that keyword. This means we will be missing data within the selected date range. Here you can choose how many days of data you require within the selected date range for the rule to be measured on. e.g. minimum of 10 days. 

Step 3: Add an automation rule

Click on Add Automation Rule to include a new rule in the Rule Group.

Step 4: Define the automation rule

1. If-Field: Select the appropriate IF-field based on your performance data.
2. Filter and value: Apply a filter and set a static value to determine when the rule should trigger.
3. Then-statement: Define the action to be taken if the conditions are met:

• Increase bid: increases the bid of the keyword by the specified percentage without going over the specified maximum bid value.
• Decrease bid: decreases the bid of the keyword by the specified percentage without going below the specified minimum bid value.

Step 5: Save and run rule

1. Click the gear on the side > Activate rule group.
2. Click Save.