Debenhams is a British online marketplace that sells a broad range of products, including fashion, home, and beauty products.
In this article, you'll learn how to set up an Debenhams channel to create, update and manage your Debenham listings in Channable.
Contents
- Step 1: Connect to Debenhams via Mirakl
- Step 2: Set up your Debenhams channel
- Step 3: Create your product listings
- Step 4: Activate your channel
- Step 5: Review and fix listing errors
Before you start
What you’ll need
- A Debenhams seller account
- A Mirakl Connect account
- A project in Channable with your imported products
Step 1: Connect to Debenhams via Mirakl
- In your Channable account, go to Channels and search for Debenhams.
- Click on it, and select + Add a new connection.
-
At Connect with, click Debenhams.
- For Label, keep the name as is, or change it. This is only used to identify your Debenhams channel within Channable.
- Click Connect with Debenhams.
You’ll be redirected to Mirakl to log in to your Mirakl account. This is to authenticate your connection to ensure Channable can list products for you.
After successfully logging in, your connection will be ready, and you will be navigated back to set up your channel.
Step 2: Set up your Debenhams channel
- Click [your Debenhams connection].
-
Configure your settings for your channel:
- For Name, give your channel a name.
- For Unique ID per item, select a field containing your products ID codes (e.g. id)
- For Language, choose the language your product data is in.
- For Use master rule group, you can set a rule group if you already have one to apply to your channel.
- For Status, leave your API deactivated for now.
- Click Save.
Step 3: Create your product listings
Follow these steps to set up your channel:
1) Categorize your products
Set up your product data by assigning categories to your products.
- Smart Categorization: Automatically assigns product categories using our algorithm.
- Manual Categorization: Manually assign product categories with custom rules. You can create detailed filters to map each product to their correct category.
- Uncategorized Items: Products that still need to be reviewed and categorized.
2) Set up rules
Rules help you quickly optimize your product data for your target marketplace.
- Rule templates: Commonly used rules you can adjust and customize for your needs.
- Rules setup: Set up rules to refine your product data. With rules, you can filter, modify, and/or enhance data fields to meet marketplace requirements.
3) Build your listings
The Build step is where you configure your product listings to match marketplace requirements. It’s an essential step for getting your products live and avoiding errors.
Mandatory and optional fields:
- Mandatory fields : Required to list your products on this marketplace
- Recommended : Suggested to avoid errors
- Optional : Not required to list
Shared attributes
Shared attributes are the common fields that apply across your products, such as EAN, prices, and titles. Mapping your shared attributes ensures uniform and consistent product information across your listings.
-
Use static or dynamic Values:
- Static values: Fixed values that don’t change (e.g. brand name, manufacturer)
- Dynamic values: Fields that automatically update based on the linked data (e.g. stock, prices)
Category-specific attributes
Category-specific attributes fields that specifically apply to your product's categories. This step helps fine-tune your listings to meet category requirements for your marketplace.
Fill in attributes that are specific to the selected category (e.g. size for clothing or dimensions for furniture.)
Learn more about the Build step for marketplaces
Best practices for Mirakl marketplaces
Adding multiple attribute values: Separate multiple values in an attribute with a pipe symbol "|" for proper detection and processing.
Seller's Product ID for single/simple products: There are two attributes called SellerArticleId
and SellerProductId
. SellerProductId
is the Parent ID, while SellerArticleId
refers to variant items.
- For single products, both
SellerArticleId
andSellerProductId
must be filled with the same value.
For more information on Mirakl Marketplace errors, how-to's, and best practices, check out our dedicated guide.
4) Check the quality of your set up
The Quality step provides feedback on your channel before you activate it. It highlights mandatory and optional errors to ensure your product data meets requirements to list on the marketplace.
- Solve errors, prioritizing mandatory errors first.
Actions
- View items: See products with specific issues.
- View in build: Redirects to the Build step to map missing information.
- Set categories: Directs to the Categories step to categorize items.
- Show source: Available for ID fields. Directs to the Settings step.
5) Preview before activating
The Preview step displays the attributes you mapped in the Build step, helping you check if everything is configured correctly by providing an overview of your products and potential errors.
Filtering:
- Filter by error: Click the All dropdown and select if you would like to filter to display only products with errors, or products with a specific error.
- Filter by category: Click the All categories dropdown and select the category you want to filter by.
Before you continue:
- Review Shared attributes: Ensure all mandatory shared attributes are filled.
- Review Category-specific attributes: Ensure all mandatory category-specific attributes are filled.
- Check for errors: Correct any red-marked fields.
Additional requirements for Debenhams
Product reviews
- Products are reviewed by Debenhams Marketplace team within two days.
- Products are accepted or rejected:
- Accepted: Once your product is accepted and has status 'Published' on Mirakl, you can send through offers for the SKUs.
- Permanent rejection: Some product types are not allowed.
- Temporary rejection: You can fix the issues with your product and the Debenhams Marketplace team will review it again.
- Once your product has stock, the Debenhams ECOM team will conduct website categorization based on your product information.
- For a product to go live, it must:
- be accepted by Debenhams
- have a price for all SKUs at the parent stock id
- have stock for at least one SKU
Image requirements
- Images must meet Debenhams' image guidelines.
- Products must have one main image and may have up to five additional images.
- Images must be added as URLs:
- If you make changes to an image, make sure to use a new URL for Mirakl to recognize the change.
- Swatch images are mandatory, even if products only are available in one color.
Step 4: Activate your channel
- If you haven't activated your project, go to [your project] > Settings and click Activate project.
- Select the Settings step in [your Debenhams channel] and click Activate API.
- Click Save.
- Click X to return to the Channel overview page.
- Click Run now to send your product listings to Debenhams.
Step 5: Review and fix listing errors
Resolving errors:
- In Description, click on the error name. This takes you to an overview of the products with that error.
- In ID, click the ID number and scroll. You should see a red highlighted callout in the section where the error occurred. Hover over the callout for more information.
- If the error is a mapping error, click View in build to be directed to the attribute you need to map/re-map, which is highlighted in blue.
- For more information about the attribute and its accepted values, hover over .
- Resolve the error.
- Repeat for remaining errors. When you're ready, run your channel again by clicking Run now.
You can check your successfully listed products in the Successful tab.