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How to set up a MediaMarkt/MediaWorld channel

MediaMarkt (MediaWorld in Italy) is a German marketplace specializing in electronic goods. It’s a multinational chain, with storefronts in Germany, Austria, Belgium, Hungary, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Switzerland and Turkey. 

In this article, you'll learn how to set up an MediaMarkt channel to create, update and manage your MediaMarkt listings in Channable.

Contents

Before you start

Good to know

  • MediaMarkt uses the Mirakl platform
  • Some attributes may be mandatory even if they don't seem relevant for your specific situation (e.g. an attribute for adding a Spanish title when you’re only selling in Germany). You can leave these attributes unmapped.

What you’ll need

  • A Mirakl account
  • A project in Channable with your imported products
  • Products with EAN codes

Step 1: Connect to MediaMarkt via Mirakl

  1. In your Channable account, go to Channels and search for Mediamarkt.
Note: If it doesn’t appear, click Clear to reset your filters.
  1. Click on it, and select + Add a new connection.
  2. At Connect with, click MediaMarkt.
    1. For Label, keep the name as is, or change it. This is only used to identify your MediaMarkt channel within Channable.
  3. Click Connect with MediaMarkt.

You’ll be redirected to Mirakl to log in to your Mirakl account. This is to authenticate your connection to ensure Channable can list products for you. 

After successfully logging in, your connection will be ready, and you will be navigated back to set up your channel.

Step 2: Set up your MediaMarkt channel

  1. Click [your MediaMarkt connection].
  2. Configure your settings for your channel:
    1. For Name, give your channel a name.
    2. For Unique ID per item, select a field containing your products EAN codes (e.g. ean, id)
    3. For Language, choose the language your product data is in. 
    4. For Use master rule group, you can set a rule group if you already have one to apply to your channel.
    5. For Status, leave your API deactivated for now.
  3. Click Save.

Step 3: Create product listings

Note: We're gradually rolling out Marketplaces V2. If you're still using Marketplaces V1 your steps might look a little different.

Follow these steps to set up your channel:

1) Categorize your products

Set up your product data by assigning categories to your products. 

  • Smart Categorization: Automatically assigns product categories using our algorithm.
  • Manual Categorization: Manually assign product categories with custom rules. You can create detailed filters to map each product to their correct category.
  • Uncategorized Items: Products that still need to be reviewed and categorized.

Learn more about categorizing for marketplaces

2) Set up rules

Rules help you quickly optimize your product data for your target marketplace. 

  • Rule templates: Commonly used rules you can adjust and customize for your needs.
  • Rules setup: Set up rules to refine your product data. With rules, you can filter, modify, and/or enhance data fields to meet marketplace requirements.

Read more about using rules for marketplaces

3) Build your listings

The Build step is where you configure your product listings to match marketplace requirements. It’s an essential step for getting your products live and avoiding errors.

Mandatory and optional fields: 

  • Mandatory fields : Required to list your products on this marketplace
  • Recommended : Suggested to avoid errors
  • Optional : Not required to list
Important: Some attributes may be mandatory even if they don't seem relevant for your specific situation (e.g. an attribute for adding a Spanish title when you’re only selling in Germany). You can leave these attributes unmapped. 

Shared attributes

Shared attributes are the common fields that apply across your products, such as EAN, prices, and titles. Mapping your shared attributes ensures uniform and consistent product information across your listings.

  • Use static or dynamic Values:
    • Static values: Fixed values that don’t change (e.g. brand name, manufacturer)
    • Dynamic values: Fields that automatically update based on the linked data (e.g. stock, prices)

Category-specific attributes

Category-specific attributes fields that specifically apply to your product's categories. This step helps fine-tune your listings to meet category requirements for your marketplace.

Fill in attributes that are specific to the selected category (e.g. size for clothing or dimensions for furniture.) 

Tip: Click Auto-map fields to automatically map categories using information previously provided in the same channel. Learn more.

Learn more about the Build step for marketplaces

Best practices for Mirakl marketplaces

Adding multiple attribute values: Separate multiple values in an attribute with a pipe symbol "|" for proper detection and processing. 

Seller's Product ID for single/simple products: There are two attributes called SellerArticleId and SellerProductId. SellerProductId is the Parent ID, while SellerArticleId refers to variant items. 

  • For single products, both SellerArticleId and SellerProductId must be filled with the same value.

For more information on Mirakl Marketplace errors, how-to's, and best practices, check out our dedicated guide.

4) Check the quality of your set up

The Quality step provides feedback on your channel before you activate it. It highlights mandatory and optional errors to ensure your product data meets requirements to list on the marketplace.

  1. Solve errors, prioritizing mandatory errors first.

Actions

  • View items: See products with specific issues.
  • View in build: Redirects to the Build step to map missing information.
  • Set categories: Directs to the Categories step to categorize items.
  • Show source: Available for ID fields. Directs to the Settings step.

Learn more about the Quality step for marketplaces

5) Preview before activating

The Preview step displays the attributes you mapped in the Build step, helping you check if everything is configured correctly by providing an overview of your products and potential errors.

Filtering:

  • Filter by error: Click the All dropdown and select if you would like to filter to display only products with errors, or products with a specific error.
  • Filter by category: Click the All categories dropdown and select the category you want to filter by.

Learn more about the Preview step for marketplaces

Before you continue:

  • Review Shared attributes: Ensure all mandatory shared attributes are filled.
  • Review Category-specific attributes: Ensure all mandatory category-specific attributes are filled.
  • Check for errors: Correct any red-marked fields.

Additional requirements for MediaMarkt

Meet GPSR and DSA requirements

The European Union (EU) has introduced new GPSR and DSA requirements for online platforms, including MediaMarkt. 

To comply with these requirements, you’ll need to provide information for the following attributes: 

Note: These attribute names will be translated depending on the language you choose in the API Settings. 
  • Manufacturer Address City: Provide the city of the manufacturer or importer.
  • Manufacturer Address Country: Provide the country of the manufacturer.
  • Manufacturer Address Details: Enter details of the manufacturer's address.
  • Manufacturer Address Line: Provide the first line of the manufacturer's address (street name and number).
  • Manufacturer Address Zip Code: Enter the manufacturer’s zip code.
  • Manufacturer is EU Established: Add whether the manufacturer is EU established or not.
  • Manufacturer Legal name: Provide the manufacturer’s legal name.
  • Manufacturer Part Number (Mpn): For example, "MB1234Z".
  • Manufacturer Website URL: Enter the manufacturer’s website URL.

 

Step 4: Activate your channel

Once your product listings are ready, you need to send them to MediaMarkt: 

  1. Select the Settings step in [your MediaMarkt channel] and click Activate API.
  2. Click Save.
  3. Click X to return to the Channel overview page. 
  4. Click Run now to send your product listings to MediaMarkt.

Step 5: Review and fix listing errors

Go to the Result step and click on the Feedback tab. This page displays all possible processing errors your product data has at a given moment.

Resolving errors:

  1. In Description, click on the error name. This takes you to an overview of the products with that error.
  2. In ID, click the ID number and scroll. You should see a red highlighted callout in the section where the error occurred. Hover over the callout for more information.
    1. If the error is a mapping error, click View in build to be directed to the attribute you need to map/re-map, which is highlighted in blue.
    2. For more information about the attribute and its accepted values, hover over .
  3. Resolve the error.

Common Errors and Solutions

mirakl_unknown_error_code

This error signifies a group of errors that typically occur when Mirakl can’t identify a product’s EAN in the Mirakl database. This means the product is either new to Mirakl, or missing attributes it needs to be recognized as a product. 

Solution:

  1. Check your categories: In the Categories step, check that your product categories are correctly matched. If they're not, take a moment to map them accurately. For detailed instructions on this process, refer to our article on mapping categories.
  2. Check your mapping: In the Build step, check your mapped fields and correct anything that looks incorrectly mapped. You can use rules to create and populate new fields.

Once you’ve checked both your categories and mapped attributes, click Run now to run your channel again.