How to migrate an existing Facebook feed to a new Meta feed

Note: The new Meta feeds are available in Channable. You can continue using your existing Facebook/Instagram feeds but if you want to use a new Meta feed, you need to create one. The benefits of migrating are:

• The new feeds match the available catalog types in Meta Commerce Manager.

• The new feeds are up to date with Meta’s requirements and are fully maintained.

Step 1: Determine which new Meta feed is suitable for your existing Facebook feed

Migrating a Facebook feed to a Meta feed is a manual process. First, you need to determine which new Meta feed is suitable for your existing Facebook feed:

Facebook Dynamic Ads

Existing feed	New Meta feed
Market	Feed name	Type of market	Feed Type
Standard	Meta Online Products	Choose the type of market that best represents the products you are selling, such as ‘Clothing, Shoes and Accessories’.
Automotives	Meta Auto	Choose the type of market that best represents the products you are selling.
Destinations	Meta Travel	Destinations
Flights	Meta Travel	Flights
Hotels	Meta Travel	Hotels
Real estate	Meta Real Estate	Home Listings
Secondary language feed	Choose the feed that best represents the products/services you are selling.	Choose the appropriate market.	Language
Secondary country feed	Choose the feed that best represents the products/services you are selling.	Choose the appropriate market.	Country

Note: If you were using the ‘Articles’ type of market to list products on Facebook, use the Meta Online Products feed instead. Otherwise, you can continue using the Facebook DPA - Articles (Type of market) feed.

Facebook Automotive Inventory Ads

Existing feed	New Meta feed
Market	Feed name	Type of market
Standard	Meta Auto	Choose the market that best represents the products you are selling.

Facebook Shops

Existing feed	New Meta feed
Market	Feed name	Type of market
Appliances	Meta Online Products	Home
Baby Feeding	Meta Online Products	Baby & Kids
Baby Transport	Meta Online Products	Baby & Kids
Beauty	Meta Online Products	Health & Beauty
Bedding	Meta Online Products	Home
Cameras	Meta Online Products	Electronics
Cell Phones & Smart Watches	Meta Online Products	Electronics
Cleaning Supplies	Meta Online Products	Home
Clothing	Meta Online Products	Clothing, Shoes & Accessories
Clothing Accessories	Meta Online Products	Clothing, Shoes & Accessories
Computers & Tablets	Meta Online Products	Electronics
Diapering & Potty Training	Meta Online Products	Baby & Kids
Electronics Accessories	Meta Online Products	Electronics
Food & Beverages	Meta Online Products	Home
Furniture	Meta Online Products	Home
Health	Meta Online Products	Health & Beauty
Home Goods	Meta Online Products	Home
Jewelry	Meta Online Products	Jewelry & Watches
Nursery	Meta Online Products	Home
Pet Supplies	Meta Online Products	Home
Printers & Scanners	Meta Online Products	Electronics
Projectors	Meta Online Products	Electronics
Shoes & Footwear	Meta Online Products	Clothing, Shoes & Accessories
Sporting Goods	Meta Online Products	Clothing
Software	Meta Online Products	Electronics
Toys	Meta Online Products	Baby & Kids
Travel & Luggage	Meta Online Products	Home
TVs & Monitors	Meta Online Products	Electronics
Video Game Consoles & Video Games	Meta Online Products	Electronics
Watches	Meta Online Products	Jewelry & Watches

Facebook Supplementary

Existing feed	New Meta feed
Market	Feed name	Type of market	Feed Type
Standard	Choose the feed that best represents the products/services you are selling.	Choose the appropriate market.	Supplementary

Instagram (by Facebook)

Existing feed	New Meta feed
Market	Feed name	Type of market
Standard	Meta Online Products	Choose the market that best represents the products you are selling, such as ‘Clothing, Shoes and Accessories’.

Step 2: Create your new Meta feed

Create the Meta feed with the correct specifications in your Channable project. Follow these steps:

1. Go to Projects > [Your project]. To make migration easier, use the same project that also contains your Facebook feed.

2. Go to Channels and click +Create channel.

3. Select the Meta feed that you chose in Step 1.

Tip: Use one of our Meta feed setup guides.

Step 3: Categorize your items

In the Categories step, the categories between your existing Facebook feed and the new Meta feed are not the same, as the Meta feed uses Google's categorization model.

There are two options:

Option 1: You already have a Google Shopping feed setup with categorization:

1. Go to the Manual Categorization tab.

2. Click Copy categories.

3. In the dropdown, at From channel, select your Google Shopping feed.

4. Click Copy here.

Option 2: You don’t have a pre-existing Google Shopping feed.

You can either use smart or manual categorization to categorize your items.

Step 4: Copy your rules

In the Rules step, copy the rules from the existing Facebook feed:

1. Click Copy rule(s).

2. Select the following:

   1. Your project at the From project dropdown.

   2. The correct feed at the From source dropdown

3. Select all the rules you want to copy from the list.

4. Click Copy here.

5. Review the rules that you have copied to your new feed. Some rules from your Facebook feed may no longer be applicable because of Meta’s new fields.

Step 5: Map your fields

In the Mapping step, map your internal fields to Meta’s feed fields.

Differences in fields

Field	Previous Facebook format	New Meta format	Note
Shipping	A single field shipping, with format: COUNTRY:STATE:SHIPPING_TYPE:PRICE	Separate fields for each section: shipping.country, shipping.region, shipping.service, shipping.price	The Facebook feeds combined all shipping information into one field, while the new feed separates them into distinct fields.
Applinks	Each applink type has its own field	Two fields: applink.type and applink.value	The Facebook feeds had individual fields for each applink type, while the new feed consolidates them into two fields.

Example:

In your Facebook feed, you have mapped:

• applink_android_app_name

• applink_android_package

In your Meta feed, you should map a list containing these field names to:

applink.type (i.e. [applink_android_app_name, applink_android_package]).

You need to map the list of actual values for these applinks to applink.value. Make sure the lists are both ordered in the same way.

Step 6: Replace your old Facebook feed URL with your new Channable Meta feed in your Meta catalog

Once you have step up your new Meta feed in Channable, we suggest that you do the following:

1. Create a new, temporary catalog in Meta and add your new Channable Meta feed URL.

2. If you have no errors and your products are correct, replace the feed URL of your existing Meta catalog from the old Facebook feed with the new Channable Meta feed URL.

Important: Make sure that your product ID remain the same across both feeds, otherwise Meta will create new products instead of updating the existing ones.

1. Remove the test catalog that you created in Meta.

2. Now that your new Meta feed is setup and connected to your Meta catalog, deactivate and remove your old Facebook feed in Channable.