# How to migrate an existing Facebook feed to a new Meta feed

{% hint style="info" %}
**Note:** The new [Meta feeds](https://helpcenter.channable.com/list-advertise/meta/get-started-with-meta) are available in Channable. You can continue using your existing Facebook/Instagram feeds but if you want to use a new Meta feed, you need to create one. The benefits of migrating are:

* The new feeds match the available catalog types in [Meta Commerce Manager](https://www.facebook.com/business/help/890714097648074?id=725943027795860).
* The new feeds are up to date with Meta’s requirements and are fully maintained.
  {% endhint %}

### Step 1: Determine which new Meta feed is suitable for your existing Facebook feed <a href="#h_01jkt74c86x1yrygvqcsw23xe3" id="h_01jkt74c86x1yrygvqcsw23xe3"></a>

Migrating a Facebook feed to a Meta feed is a manual process. First, you need to determine which new Meta feed is suitable for your existing Facebook feed:

<details>

<summary>Facebook Dynamic Ads</summary>

| **Existing feed**       | <p><strong>New Meta feed</strong><br></p>                                   |                                                                                                                         |               |
| ----------------------- | --------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------- | ------------- |
| **Market**              | **Feed name**                                                               | **Type of market**                                                                                                      | **Feed Type** |
| Standard                | Meta Online Products                                                        | Choose the type of market that best represents the products you are selling, such as ‘Clothing, Shoes and Accessories’. |               |
| Automotives             | Meta Auto                                                                   | Choose the type of market that best represents the products you are selling.                                            |               |
| Destinations            | Meta Travel                                                                 | Destinations                                                                                                            |               |
| Flights                 | Meta Travel                                                                 | Flights                                                                                                                 |               |
| Hotels                  | Meta Travel                                                                 | Hotels                                                                                                                  |               |
| Real estate             | Meta Real Estate                                                            | Home Listings                                                                                                           |               |
| Secondary language feed | Choose the feed that best represents the products/services you are selling. | Choose the appropriate market.                                                                                          | Language      |
| Secondary country feed  | Choose the feed that best represents the products/services you are selling. | Choose the appropriate market.                                                                                          | Country       |

{% hint style="info" %}
**Note:** If you were using the ‘Articles’ type of market to list products on Facebook, use the [Meta Online Products feed](https://helpcenter.channable.com/list-advertise/meta/get-started-with-meta/set-up-a-meta-online-products-feed) instead. Otherwise, you can continue using the Facebook DPA - Articles (Type of market) feed.
{% endhint %}

</details>

<details>

<summary>Facebook Automotive Inventory Ads</summary>

| **Existing feed** | **New Meta feed** |                                                                      |
| ----------------- | ----------------- | -------------------------------------------------------------------- |
| **Market**        | **Feed name**     | **Type of market**                                                   |
| Standard          | Meta Auto         | Choose the market that best represents the products you are selling. |

</details>

<details>

<summary>Facebook Shops</summary>

| **Existing feed**                 | <p><strong>New Meta feed</strong><br></p> |                               |
| --------------------------------- | ----------------------------------------- | ----------------------------- |
| **Market**                        | **Feed name**                             | **Type of market**            |
| Appliances                        | Meta Online Products                      | Home                          |
| Baby Feeding                      | Meta Online Products                      | Baby & Kids                   |
| Baby Transport                    | Meta Online Products                      | Baby & Kids                   |
| Beauty                            | Meta Online Products                      | Health & Beauty               |
| Bedding                           | Meta Online Products                      | Home                          |
| Cameras                           | Meta Online Products                      | Electronics                   |
| Cell Phones & Smart Watches       | Meta Online Products                      | Electronics                   |
| Cleaning Supplies                 | Meta Online Products                      | Home                          |
| Clothing                          | Meta Online Products                      | Clothing, Shoes & Accessories |
| Clothing Accessories              | Meta Online Products                      | Clothing, Shoes & Accessories |
| Computers & Tablets               | Meta Online Products                      | Electronics                   |
| Diapering & Potty Training        | Meta Online Products                      | Baby & Kids                   |
| Electronics Accessories           | Meta Online Products                      | Electronics                   |
| Food & Beverages                  | Meta Online Products                      | Home                          |
| Furniture                         | Meta Online Products                      | Home                          |
| Health                            | Meta Online Products                      | Health & Beauty               |
| Home Goods                        | Meta Online Products                      | Home                          |
| Jewelry                           | Meta Online Products                      | Jewelry & Watches             |
| Nursery                           | Meta Online Products                      | Home                          |
| Pet Supplies                      | Meta Online Products                      | Home                          |
| Printers & Scanners               | Meta Online Products                      | Electronics                   |
| Projectors                        | Meta Online Products                      | Electronics                   |
| Shoes & Footwear                  | Meta Online Products                      | Clothing, Shoes & Accessories |
| Sporting Goods                    | Meta Online Products                      | Clothing                      |
| Software                          | Meta Online Products                      | Electronics                   |
| Toys                              | Meta Online Products                      | Baby & Kids                   |
| Travel & Luggage                  | Meta Online Products                      | Home                          |
| TVs & Monitors                    | Meta Online Products                      | Electronics                   |
| Video Game Consoles & Video Games | Meta Online Products                      | Electronics                   |
| Watches                           | Meta Online Products                      | Jewelry & Watches             |

</details>

<details>

<summary>Facebook Supplementary</summary>

| **Existing feed** | <p><strong>New Meta feed</strong><br></p>                                   |                                |               |
| ----------------- | --------------------------------------------------------------------------- | ------------------------------ | ------------- |
| **Market**        | **Feed name**                                                               | **Type of market**             | **Feed Type** |
| Standard          | Choose the feed that best represents the products/services you are selling. | Choose the appropriate market. | Supplementary |

</details>

<details>

<summary>Instagram (by Facebook)</summary>

| **Existing feed** | **New Meta feed**    |                                                                                                                 |
| ----------------- | -------------------- | --------------------------------------------------------------------------------------------------------------- |
| **Market**        | **Feed name**        | **Type of market**                                                                                              |
| Standard          | Meta Online Products | Choose the market that best represents the products you are selling, such as ‘Clothing, Shoes and Accessories’. |

</details>

### Step 2: Create your new Meta feed <a href="#h_01jkt77t5j8cea4c3s2qge6q96" id="h_01jkt77t5j8cea4c3s2qge6q96"></a>

Create the Meta feed with the correct specifications in your Channable project. Follow these steps:

1. Go to **Projects** > **\[Your project]**. To make migration easier, use the same project that also contains your Facebook feed.
2. Go to **Channels** and click **+Create channel**.
3. Select the Meta feed that you chose in Step 1.

{% hint style="success" %}
**Tip:** Use one of our Meta feed [setup guides](https://helpcenter.channable.com/list-advertise/get-started-with-meta#meta-feeds-in-channable).
{% endhint %}

### Step 3: Categorize your items <a href="#h_01jkt77t5kr5d2yddcajvdzj1q" id="h_01jkt77t5kr5d2yddcajvdzj1q"></a>

In the [**Categories** step](https://helpcenter.channable.com/list-advertise/list-on-channels/set-up-a-feed/set-up-a-feed-categories-step), the categories between your existing Facebook feed and the new Meta feed are not the same, as the Meta feed uses Google's categorization model.

There are two options:

<details>

<summary>Option 1: You already have a Google Shopping feed setup with categorization:</summary>

1. Go to the **Manual Categorization** tab.
2. Click **Copy categories**.
3. In the dropdown, at **From channel**, select your Google Shopping feed.
4. Click **Copy here**.

</details>

<details>

<summary>Option 2: You don’t have a pre-existing Google Shopping feed.</summary>

You can either use [smart](https://helpcenter.channable.com/hc/en-us/articles/360011189619-Using-Smart-categorization) or [manual categorization](https://helpcenter.channable.com/hc/en-us/articles/360011189739-Manually-adding-separate-categories) to categorize your items.

</details>

### Step 4: Copy your rules <a href="#h_01jkt77t5kthddzj83nz1rgzqa" id="h_01jkt77t5kthddzj83nz1rgzqa"></a>

In the [**Rules** step](https://helpcenter.channable.com/list-advertise/list-on-channels/set-up-a-feed/set-up-a-feed-rules), copy the rules from the existing Facebook feed:<br>

1. Click **Copy rule(s)**.
2. Select the following:
   1. Your project at the **From project** dropdown.
   2. The correct feed at the **From source** dropdown
3. Select all the rules you want to copy from the list.
4. Click **Copy here**.
5. Review the rules that you have copied to your new feed. Some rules from your Facebook feed may no longer be applicable because of [Meta’s new fields](#h_01jkt7x5q3tcefkxp9fsr3x6jn).

### Step 5: Map your fields <a href="#h_01jkt77t5k0wnmf9z4v809acc2" id="h_01jkt77t5k0wnmf9z4v809acc2"></a>

In the [Mapping step](https://helpcenter.channable.com/list-advertise/list-on-channels/set-up-a-feed/set-up-a-feed-mapping-step), map your internal fields to Meta’s feed fields.

#### Differences in fields <a href="#h_01jkt7x5q3tcefkxp9fsr3x6jn" id="h_01jkt7x5q3tcefkxp9fsr3x6jn"></a>

| **Field** | **Previous Facebook format**                                               | **New Meta format**                                                                                                                                                 | **Note**                                                                                                                     |
| --------- | -------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------- |
| Shipping  | A single field `shipping`, with format: COUNTRY:STATE:SHIPPING\_TYPE:PRICE | <p>Separate fields for each section:<br><code>shipping.country</code>, <code>shipping.region</code>, <code>shipping.service</code>, <code>shipping.price</code></p> | The Facebook feeds combined all shipping information into one field, while the new feed separates them into distinct fields. |
| Applinks  | Each applink type has its own field                                        | <p>Two fields: <code>applink.type</code> and <code>applink.value</code><br></p>                                                                                     | The Facebook feeds had individual fields for each applink type, while the new feed consolidates them into two fields.        |

**Example:**

In your Facebook feed, you have mapped:

* `applink_android_app_name`
* `applink_android_package`

In your Meta feed, you should map a list containing these field names to:

`applink.type` (i.e. \[`applink_android_app_name`, `applink_android_package`]).

You need to map the list of actual values for these applinks to `applink.value`. Make sure the lists are both ordered in the same way.

### Step 6: Replace your old Facebook feed URL with your new Channable Meta feed in your Meta catalog <a href="#h_01js1c81bgndqqavj0spr66525" id="h_01js1c81bgndqqavj0spr66525"></a>

Once you have step up your new Meta feed in Channable, we suggest that you do the following:

1. [Create a new, temporary catalog in Meta](https://helpcenter.channable.com/list-advertise/meta/get-started-with-meta) and [add your new Channable Meta feed URL](https://helpcenter.channable.com/list-advertise/meta/meta-commerce-manager-what-to-do-with-your-feed-url).
2. If you have no errors and your products are correct, replace the feed URL of your existing Meta catalog from the old Facebook feed with the new Channable Meta feed URL.

{% hint style="warning" %}
**Important:** Make sure that your product ID remain the same across both feeds, otherwise Meta will create new products instead of updating the existing ones.
{% endhint %}

3. Remove the test catalog that you created in Meta.
4. Now that your new Meta feed is setup and connected to your Meta catalog, deactivate and remove your old Facebook feed in Channable.


---

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