This article will help you send your products to Kaufland.de. Please make sure that you have EAN (GTIN) codes available for all of your products. Without these codes, you cannot list your products on Kaufland.de.

• Setting up the feed (content data)
  • Create a new feed for Kaufland.de
  • Finalize and Preview
  • GPSR and DSA requirements
  • Upload the feed URL to Kaufland.de
• Setting up the API (offer data)

Kaufland.de makes a distinction between content and offer data. A separate upload and setup is necessary for each data set.

• Content data: e.g. title, EAN, image, description etc. - Through the feed
• Offer data: e.g., price, delivery time etc. - Through the API

Kaufland.de can only create offer data as soon as they have received EAN codes. Therefore, we recommend first sending the content data (using the Channable feed) followed by the offer data (using the Channable API).

Setting up the feed (content data)

Create a new feed for Kaufland.de

1. In Channable, go to Feeds. 
2. To add Kaufland.de as an export feed, click Add new feed.
3. Select Kaufland.de.
4. Next, you need to categorize your products and then optimize them using rules. 

Finalize and Preview

After you have set up relevant rules, go to the Finalize step. Follow these steps:

1. Match the internal Channable fields with the fields that are required by Kaufland.de. For example, the Kaufland.de field Title should be mapped with the internal Channable field which contains the title of your product, for example title.
   
   Tip: Check the format Kaufland.de requires by hovering over the (?) question mark in the 'Description' column.
2. When you are done, click Save and run.
3. Go to Preview and then click on the tab Health Check, here you can check if there are any errors left. Any errors can be solved by creating or changing rules.

GPSR and DSA requirements

The European Union (EU) has introduced new GPSR and DSA requirements for online platforms, including marketplaces. 

In the Finalize step of your Kaufland feed setup in Channable, make sure to map an ‘Internal field’ to each of the following ‘Channel fields’:

• product_safety_contact.name: Enter the manufacturer's company name. 
• product_safety_contact.address: Provide the manufacturer's complete address, including: Street name and number, postal code and country code. Make sure to use commas to separate the address elements, and do not include any extra formatting or line breaks.
• product_safety_contact.email_address: Enter the manufacturer's email address.
• product_safety_contact.url: Enter the manufacturer's URL.
• product_safety_contact.phone_number: Provide a valid phone number for the manufacturer.
• ce_certificate: Provide the CE certificate for CE marking as a URL to an image file. Accepted file formats are: jpg, gif, svg, png, pdf.

Activate the feed

1. To activate the feed, first ensure that your project is active by navigating to Settings and click  Activate project.
2. Go to Feeds > [Your Kaufland feed] > Preview and click Activate Feed.

Once it’s activated, you can access the feed URL, which you need to upload to Kaufland.de

Upload the feed URL to Kaufland.de

You can use the following link to upload the feed URL to Kaufland.de:
https://www.kaufland.de/seller/automatic-product-data-file-upload/

First click on Zum neuen Händlerbereich > Meine Angebote > Produktdaten:

Once here, select Automatischer Produktdatenupload and you can paste the feed URL that you received in the Preview step in Channable, in the field URL festlegen. You can choose when your products will be uploaded (Abrufzeitpunkt auswählen).

Note: The upload of the feed should take place before the upload of the offer data (via the API in Channable).

Setting up the API (offer data)

Generating a client key and a secret key

1. To generate your personal access keys for the Kaufland.de API, log into your Kaufland.de account.
2. Click Shopeinstellungen > API auswählen.
3. Select Channable to generate your client and secret key.
4. Copy these keys and have them ready. You will need them later in order to connect your Kaufland.de account with Channable.

Add the Kaufland.de API in Channable

1. To set up a new connection via API, click on APIs and then click Add new API.
2. Select Kaufland.de and click Continue
3. Fill in the Client Key and Secret Key, which you copied from your Kaufland.de account in the previous step (Generating a client key and a secret key).
4. Click Create.

Now you can start to set up rules and match the internal Channable fields with the fields that are required by Kaufland.de.

Activate the API

Now you are ready to send your offer data to Kaufland.de:

1. Go to the Settings and click Activate project.
2. Go back to APIs > [Your Kaufland.de API] and go to the Settings step.
3. Click Activate API.
4. Lastly, click Run Now in order to push your offer data to Kaufland.de.

Preview

After you have pushed your offer data to Kaufland.de, you preview it in the Preview step. The tab Errors shows product listings with errors that cannot be accepted by Kaufland.de. You can correct the errors by using relevant rules or by contacting the support center of Kaufland.de or Channable (depending on the error).

Common errors for the Kaufland API

Since the Kaufland API only sends offer data, we don't show detailed error reports in the preview. The two different types of error we show are "Unknown EAN" and "Unknown Error".

Unknown EAN

The "Unknown EAN" error displays all errors we retrieve from the "Eans-not-found" report from Kaufland. It is important to note that not all errors actually refer to unknown EANs, which is why you should always check the "Errors" column within the error itself.

For example, the error column might show the error message "not_enough_data".

You can then look for a more detailed explanation in your Kaufland Seller Account, when navigating to Meine Angebote > Produktdaten > Produktdaten-Feedback and search for the respective EAN code, as shown in the screenshot below.

In this example, the product is missing an attribute, namely "KFZ-Leuchtmittel-Typ". 

Unknown Error

The "Unknown error" is created by Channable when the product is not online on Kaufland, but also not included in the "Eans-not-found" report. Therefore, there will be no message in the "Errors" column.

In this case, you can navigate to Meine Angebote> Produktdaten > Produktdaten-Reporte in your Kaufland Seller Account and download the Produktdatendatei-Import-Fehler-Report for more information.