With our Amazon Ads connection, you can easily create dynamic Sponsored product ad campaigns for Amazon. This article explains the differences between Automatic and Manual campaigns for the Amazon Ads generator in Channable. If you are looking for information on how to set up a campaign generator for Amazon Ads, you can find this here.
An Amazon ads channel can contain multiple campaign generators. It's recommended to have a combination of campaign types for the best results. There are two campaign types to choose from, automatic and manual.
For automatic campaigns, we have less control as Amazon takes over most of the thinking for you. This means that you are unable to add keywords for targeting. Amazon will try out different keywords and update you on the performance of those keywords.
Based on the performance, Amazon fine-tunes your keywords to have optimal performance. However, you can add negative keywords for automatic campaigns. So you have control over which terms your ads should not be displayed for.
In campaigns with manual targeting, you have full control over managing your targets.
This type of targeting lets you decide not only the negative targets but also the positive targets. Instead of relying on Amazon to choose which keywords to be seen on, you can choose them yourself.
It's recommended to have an active automatic type campaign for at least two weeks, so Amazon can gather enough performance data for you to set up a manual type campaign. You can use the data from your automatic campaigns search term report (found in your Amazon Ads account) to gain insight on the best keywords or products to target for your manual targeting campaign.
Moving Keywords from automatic to manual campaigns
You can use automation rules to move certain keywords from your automatic type campaigns to your manual campaigns automatically based on the performance data. More information about automation rules can be found here.