Campaign generator name
A campaign generator name is a label for the campaign generator in our tool. A campaign generator name should be unique per Amazon Ads channel.
It should not be confused with the campaign names we send to Amazon, which need to be set up in the campaign name template during the build step.
Amazon Ads Targeting Types
Amazon manages all the positive targets for automatic targeting campaigns.
The Amazon ads ecosystem will try to get the best targets for you. Because Amazon is handling the positive keywords for you, only the negative keywords can be set up in the generator. So you have control over which terms your ads should not be displayed for.
In campaigns with manual targeting, you have full control over managing your own targets.
This type of targeting lets you decide not only the negative targets but also the positive targets. Instead of relying on Amazon to choose which keywords to be seen on, you can choose them yourself.
A campaign generator can be either activated or deactivated.
When both the Amazon Ads channel and the campaign generator are active, the tool will make sure we create and enable all the ads of the campaign generator.
When deactivating a campaign generator, all campaigns managed by this channel will be paused on Amazon.