Add tracking templates

This article explains how to set up ad tracking templates for Google Ads. 

Ad tracking templates are used when:

• An advertiser uses an external link tracker (on a domain that is different from the final url domain)
• When an advertiser wants to append extra parameters to the final url.

More information on ad tracking templates can be found in the Google Ads Help Center articles About ValueTrack parameters and About URL parameters.

Add an external tracker

To use an external tracker to track inbound links, you'll need to set up a tracking template. 

1. In Channable, go to Text Ads > Ad Groups (In [your ads channel].
2. In [your ad campaign], go to Build >Tracking.
3. For Tracking template, paste/fill in your tracking URL.
4. Add ?{lpurl} to the end of your URL.
5. Click Save.

Your Tracking template should look something like this: 

https://www.tracker.com?{lpurl}
 

Add (append) extra parameters

Sometimes extra information needs to be appended to the final URL. To do this, you can build a new tracking template with tracking parameters.

1. In Channable, go to Text Ads > Ad Groups (In [your ads channel]).
2. In [your ad campaign], go to Build >Tracking.
3. Click New tracking parameter.
4. Add your parameter.
   1. For Parameter name, give your parameter a descriptive name (e.g. "param_name_1")
      • To add a dynamic field, click .
      • To add a static field, click the field and fill in the text you want included.
5. Repeat step 4 for each parameter you want to add, giving each a distinct name.
6. For Tracking template, build your tracking template base on your parameters:
   1. Add your base tracking URL.
   2. Add a ? (question mark) to the end of your URL.
   3. Add {lpurl}&.
   4. Add your parameter in this format:  {_YOUR PARAMETER NAME}
   5. If adding an additional parameter, add & (ampersand) between each parameter.
7. Repeat steps 6.d and 6.e for each parameter.
8. Click Save.

Your Tracking template should look something like this: 

https://www.tracker.com?{lpurl}&{_param_name_1}&{_param_name_2}