To configure your ad group, navigate to the Ad groups step and click on the build step button, which will take you to the Ad groups configuration tab.
First, under "Ad group name" choose a name for the group of items that will be in a campaign. The name of this ad group can also be dynamic: you can use the values of fields from your feed. For example, if you use the field 'sub category' as ad group name, you can create Ad Groups for each sub category in your feed.
Next, choose a Default Max CPC, this is the maximum cost you would like to pay every time someone clicks on your ads. You can choose between a static value or a dynamic field to set up the Default Max CPC. You can use the value option to setup one default value for all ads that will be created. For example, all ads can be created with a default value of "0.01". You can use the dynamic option to specify a field for each item in which the default value can be found. Different items will now receive different default values. Note that if you are creating ads on for example a brand level, the dynamic field might contain multiple values. In that case you can choose to keep either the lowest or highest CPC value.
Continue building your ad templates here.