General settings of the campaigns step
To configure your campaign, navigate to the campaigns step, which will take you to the campaigns' configuration tab.
For the campaign name, it is important to know if your goal is to create a new campaign or connect to an existing campaign.
- In order to create a new campaign, you simply need to assign a name to your campaign under "Campaign name" section. The name of this campaign can be dynamic: allowing you to use the values of fields from your feed. For example, if you use the field 'brand' in your campaign name, you can create campaigns for each brand in your feed.
- If you want to connect to an existing campaign in your Google Ads account, you need to make sure to fill in the exact name of the campaign in Google Ads. Note that you can only choose campaigns that have not been created by Channable, i.e. only campaigns that are manually created in your Google Ads account. When pushing a generator to an existing campaign, Channable will add the ad groups to what's already in the existing campaign unless the name of an ad group pushed by Channable is exactly the same as a pre-existing (i.e. manually added) ad group in the existing campaign. In the last case, we will overwrite this ad group. More about this can be found in this article.
Please note that after a generator has been activated, you cannot change the campaign name. It is, however, possible to change the name while a campaign is paused.
Next, under ''campaign type'', you can choose your campaign type. In this option, you can determine if you only want your ads to appear in the Google search or/and on the Google Display network.
In the ''daily budget'' section, you have the option to select a daily budget for each campaign in your local currency based on your advertising goals and desired daily spending. For the Default Max CPC, we recommend you modify this value to your preference within your Google Ads account and use our feature to set a minimum default.
In the bidding strategy setting you can select from a dropdown which bidding strategy you want to apply. Google runs an auction every time it has ad space available on a website or search result. The auction then decides which ads will show in that space. Your bid puts you in the auction. If you're wondering which bidding strategy to choose, here is an article that will help you to determine a bid strategy based on your goals. After selecting the bidding strategy type with some strategies, an additional field related to it will appear to fill in.
Types of bidding strategies in Channable:
Conversions - Maximize
Maximize conversions automatically sets bids to help get the most conversions for your campaign while spending your budget. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction. Learn more about Maximize Conversions.
Conversions - Target CPA
Target CPA (cost per action) is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at or below the target CPA you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction. Learn more about Target CPA.
Conversions value - Maximize
Maximize Conversion allows you to maximize the total conversion value of your campaign within your specified budget. This bidding strategy uses advanced machine learning to automatically optimize and set bids. It also offers auction-time bidding capabilities that tailor bids for each auction. You define the value that you want to maximize, such as sales revenue or profit margins, when you set up conversion tracking for your account. Learn more about Maximize Conversion Value.
Clicks - Manual CPC
With Manual CPC (cost per click) bidding, you can set a maximum price on the cost of someone clicking on your ads. When using a CPC-based strategy (Manual CPC or Enhanced CPC) the CPC value can be set in the Ad Group's build stage. Learn more about Manual CPC.
Clicks - Enhanced CPC
Enhanced CPC works by automatically adjusting your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website. Enhanced CPC will try to keep your average CPC below the max CPC you set (including bid adjustments) when optimizing for conversions. For Search and Display campaigns, Enhanced CPC helps increase conversions while trying to keep your cost-per-conversion the same as you would get with manual bidding. When using a CPC-based strategy (Manual CPC or Enhanced CPC) the CPC value can be set in the Ad Groups build stage. Learn more about Enhanced CPC.
Under the second tab 'Targeting' you can add targeting to your ads. The targeting that you set up is sent only once by Channable when an ad is created. If you change the targeting after that in Google Ads, it will not be overwritten by Channable. More information about targeting can be found here.
Continue building your Ad groups here.