With Facebook Shops, you can display and sell items on Facebook and Instagram. This article explains how you can setup the Facebook Shops feed in Channable to use for your Facebook Shop catalog.
What is the difference between the 'regular' Facebook feed and the Facebook Shops feed in Channable?
In Channable, you can choose between a regular Facebook feed and a Facebook Shops feed:
- The regular Facebook feed is suited for the creation of Dynamic Ads on Facebook. The feed template is tailored to this purpose, so you can use this feed to add a catalog in Facebook and use this catalog to create advertisements. For more information on Dynamic Ads, see this page.
- The Facebook Shops feed is suited to create a catalog for a Facebook Shop, where you can showcase your products. The Facebook Shops functionality of Facebook is a way to create a unified digital storefront across Facebook and Instagram. For more information on Facebook Shops, see this page.
For both purposes (Dynamic Ads and Shops), you need a catalog in your Facebook Business account. The two feeds we offer are both suited for one of the purposes. With the Facebook Shops feed in Channable, you can choose the type of market. This 'Type of market' is the broad category of the products you sell (for example Clothing, Home Goods, Furniture, etc.). The chosen market will determine several market-specific fields in the feed template.
Note: The 'Checkout' or 'marketplace' functionality by Facebook (the option to buy directly in a Facebook shop) is currently only available for the US. What the Facebook Shops feed only helps you with is creating a catalog in Facebook Business for your Facebook Shop.
Setting up the Facebook Shops feed
Follow these steps to setup your Facebook Shops feed:
- Add a new Facebook Shops feed: First, create a new Facebook Shops feed by navigating to Feeds > Add new feed and searching for 'Facebook'. Select the 'Facebook Shops' feed. Now, you need to select your target Country and Type of market. You can also name the feed. Click on 'Continue' to create the new feed.
Note: the market you choose changes some of the fields that can be picked in the Finalize step of setting up the feed. These are market-specific attributes, for example regarding the size, fit and material for the 'Clothing' market.
- Link the right fields in the Finalize step. Make sure to at least fill in all the mandatory blue fields. Depending on the market you chose, there will be some market-specific attributes here as either recommended or optional fields.
- Check your feed in the Preview and Quality steps. If there are any errors for mandatory fields, solve these first by optimizing your product data with rules and/or connecting the right fields in the Finalize step. Repeat if needed.
If your Facebook Shops feed is all setup, activate the feed in the Settings tab of the feed and run it. You will now see an URL in the Preview step. You can use this URL to upload the feed to Facebook Business.
Uploading the feed to Facebook Business
Uploading your feed to Facebook Business is the same for a Facebook Shops feed as for the regular Facebook feed. See this article for a step-by-step guide.