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Use Performance Segmentation in rules and Google Ads

Who can use this feature:
You need the Core Pro plan in your Channable subscription to use this feature.

Once you've set up a Google Ads Insights dashboard, you can use performance labels it generates for your products (Stars, Underperformers, Potentials, and Invisible) to group the performance of your products in rules. You can use these labels to optimize your ad strategy based on your top performers.

In this article, you'll learn how to set up and use performance segmentation labels in rules for Google Ads.

Before you start 

You’ll need

  • An active Google Ads Insights dashboard 

Contents

Use Performance Segmentation in rules

  1. In your Channable project, go to [your channel/ads generator] > Rules.
  2. Click + New rule.
  3. For the IF condition, click the dropdown and select [your Insights dashboard]. A list of available Insights fields will appear. Select 'segmentation'. 
  4. An additional field containing ‘Star’ will appear in your IF condition. Click on ‘Star’ to change it to the other available labels.
segmentation in rules gif.gif

From here, you can create performance-based rules to support your strategy.

Send segmentation labels to Google Ads

Option 1: Add custom labels through a data feed 

Note: To send products to the Google Merchant Center via Channable, you’ll need to set up a Google Shopping feed.

You can set up campaigns in Google Ads to only include products with a specific label by adding a custom_label field to your Google Shopping feeds.

  1. Go to Channels > [your Google Shopping feed] > Mapping.
  2. In the Channel field column, find ‘g:custom_label_0.’
  3. In the corresponding field for ‘g:custom_label_0’ (in Internal field column), click on the field > [your Google Ads Dashboard] > ‘segmentation’.

Now you can set up campaigns in Google Ads with the products with the specific label.

Option 2: As a custom label through a data feed separately from the main data feed

If you're already sending products to Google Merchant Center via another tool, you can add custom labels by using a supplemental feed. 

  1. Create a custom XML feed.
  2. In [your custom XML feed], go to the Mapping step.
  3. Click + Add new field. Click on the field it generates and select Project fields > [the field containing your product IDs].
    1. At Channel field name, name this field the same name as [your field containing your product IDs].
      Important:  Make sure your 'ID' field in the supplemental feeds matches exactly with the 'ID' in your primary feeds.
  4. Click + Add new field. Click on the field it generates and select [your Google Ads Insights dashboard] > segmentation.
    1. At Channel field name, name this field “g:custom_label_0”
  5. Click Save & run.
  6. Go to the Preview step and add your feed to Google Merchant Center. Now you can set up campaigns in Google Ads with the products with the specific label. 

Option 3: Through a Channable Google Ads generator

Use this option to use these specific labels to create campaigns in our PPC tool.

  1. Go to Setup > Project fields.
  2. Click +Add project field.
    1. Create a field called “performance_label” (type ‘Text’), for example.
  3. If you want to create a campaign per segmentation label, go to Ads and open [your Google Ads channel].
  4. Go to Rules and click + Create rule.
  5. Create a rule that fills the custom field you created earlier with the Segmentation label names for the Shopping Ads Generator. 
    Example rule:
  6. Go to the Campaigns tab.
    1. For Campaign template, click and select [your performance_label field] to set it as a dynamic field. This will create a campaign for each label.
    2. For Campaign country, set the target country.
    3. For Daily budget, set your daily budget per campaign.
  7. Click Save.