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How to set up Profit on Ad Spend

In this article, we guide you through setting up and using Profit on an Ad Spend (POAS) in Channable. If you have additional questions, please visit our FAQ article.

How to start using Profit on Ad Spend metrics

To start using Profit on Ad Spend, you'll need to update the format of the project field that contains the Profit on Ad Spend data (Profit on Ad Spend fields are managed at the project level). Follow these steps: 

  1. Navigate to: Setup > Project fields.
  2. Locate the field that contains the Profit on an Ad Spend (POAS) data and click on Edit.
  3. In the pop-up window, check the option to indicate that this field concerns Profit on Ad Spend (POAS) data. Click Save & import.

Once saved, you will see a check mark in the Profit on Ad Spend (POAS) cost column next to the Edit button, and your Insights dashboard will automatically update to display the Profit on Ad Spend metrics.

Tip: Find out more about editing project fields.

Project field - POAS.gif

Additional Points:

  • For some projects, Insights can automatically detect a product cost field. In these cases, the default Profit on Ad Spend metrics will be visible immediately. If needed, you can change this by editing the field and unchecking the Profit on Ad Spend (POAS) option for the field.
  • You can select one or multiple fields as the Profit on Ad Spend (POAS) cost field by editing the field and checking the related setting.
Note: The Profit on Ad Spend (POAS) cost column on the Project field page will only be visible for customers that have an active insights module.

Dashboard and a list of products

The Profit on Ad Spend section in the channel-specific dashboard displays summarized metrics for items that have valid cost fields (i.e., fields that are not empty and contain numeric values).

Additionally, if you click on All Items in the Segmentation tab, you will see new columns such as Profit on Ad Spend (POAS) and Net Profit.

How Profit on Ad Spend works in segmentation

Within the settings of your Insights channel, navigate to the Segmentation tab. Here, you can select Profit on Ad Spend (POAS) as a segmentation threshold metric.

When you select Profit on Ad Spend (POAS) as a metric, the Conversion Value will be replaced by a new pie chart in the segmentation graph called Net Profit.

Profit on an Ad Spend metrics in rules

Just like any other Insights metric, Profit on Ad Spend (POAS), Gross Profit, and Net Profit will be available in the rules.