# Insights for Ads

> **Who can use this feature:** \
> You need the **Core Pro** plan in your [Channable subscription](https://app.gitbook.com/s/8y3q10FnokmlpzYq3YPS/manage-your-subscription/channables-pricing-plans) to use this feature.

The [Insights feature](https://helpcenter.channable.com/manage-improve-product-data/insights/channable-insights) helps you optimize your ads and listings by measuring them against performance data. We currently support product performance and cost-per-click insights for bol Ads, Google Ads, and Amazon Ads.

***

### Dashboard overview

<figure><img src="https://content.gitbook.com/content/u8whzIfip72Kvn3M1bsc/blobs/M838tCgliC6yyxuK8ho7/25950203986194" alt=""><figcaption></figcaption></figure>

|                                                                                                                                                                                                                                                                                                                                               |                                                                                                                                                                                                                                                                                                                                            |
| --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <ul><li><strong>Items:</strong> Total amount of items included in your Insights</li><li><strong>Ad sales:</strong> Total revenue from your ads</li><li><strong>Conversions:</strong> Number of people who viewed, clicked and purchased from your ad</li><li><strong>Impressions:</strong> The number of times your ads were viewed</li></ul> | <ul><li><strong>Clicks:</strong> The number of clicks on your bol ads</li><li><strong>Cost:</strong> Total cost of running your bol ads</li><li><strong>CPC (Cost-per-click):</strong> Average cost per click on your ads</li><li><strong>ROAS: Return on Ad Spend:</strong> Revenue generated for each dollar spend on your ads</li></ul> |

### **Total ad sales & cost grap**

The total ad sales & cost graph provides an overview of your ad sales relative to costs over time.

* **X-axis:** the date range
* **Y-axis:** the total costs

{% hint style="success" %}
**Tip:** Hover your cursor over a date to view the exact figures for that date.
{% endhint %}

### **Segmentation**

Insights categorizes your ad listings into segments based on performance metrics to give you a clear view of product performance. By default, your products are segmented based on **clicks** and **ROAS % (Return on Ad Spend)**. You can change this by clicking **Edit**.

{% hint style="success" %}
**Tip:** Customize your product segmentation and what success looks like for you by clicking **Edit**, selecting from the available metrics, filling in your benchmarks, and clicking **Save**.
{% endhint %}

<details>

<summary>Performance labels</summary>

We use performance metrics and thresholds to filter your products into the following groups:

* <i class="fa-star">:star:</i> **Stars**: Top-performing products
* <i class="fa-lightbulb">:lightbulb:</i> **Potentials**: Products that perform well, but at a lower volume (potential for growth)
* <i class="fa-arrow-trend-down">:arrow-trend-down:</i> **Underperformers**: Products that aren’t performing well enough to justify current costs
* <i class="fa-eye-slash">:eye-slash:</i> **Invisibles**: Products that barely receive impressions or clicks (essentially not being shown)

These groups and labels are assigned based on the set segmentation metrics. By default, this is clicks and ROAS % (Return on Ad Spend).

**Example:**

* IF **Clicks** is higher or equal to `30`, AND **ROAS (%)** is higher or equal to `400`, the product is a **Star**
* If **Clicks** is higher or equal to `30`, AND **ROAS (%)** is below `400`, the product is an **Under Performer**
* IF **Clicks** is below `30`, AND **ROAS (%)** is higher or equal to `400`, the product is a **Potential**
* IF **Clicks** is below `30`, AND **ROAS (%)** is below `400`, the product is an **Invisible**

{% hint style="success" %}
**Tip:** If you have the Insights plan, you can use these labels to create rules that dynamically adjust your listings when they meet certain criteria, helping you focus on top-performing products.
{% endhint %}

</details>

<details>

<summary>Pie charts</summary>

These pie charts illustrate how your top, potential, invisible and worst performing products are doing overall, based on:

* **Ad sales:** Revenue received from your ads
* **Cost:** Total ad spend
* **Number of items:** Your total products

<figure><img src="https://content.gitbook.com/content/u8whzIfip72Kvn3M1bsc/blobs/UXiU2O9mKJJtOAvKgpSi/25950203988370" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
**Note:** Products that aren’t currently live on the marketplace are excluded in these charts.
{% endhint %}

</details>

<details>

<summary>"Unsegmented" products</summary>

Some products could be segmented as "unsegmented". This means that:&#x20;

* These products are in your import but they weren't sent to the ads channel so there are no metrics to show.

</details>

### Changing segmentation metrics

To change performance segmentation metrics, click **Edit** in **Segmentation** or in your dashboard settings **(Setup > Setup Insights > Settings > Segmentation)**.

<details>

<summary>Available metrics for Google Ads</summary>

{% hint style="info" %}
**Note:** Google Ads supports Profit on Ad Spend (POAS) tracking, but you'll need to [set this up manually](https://helpcenter.channable.com/manage-improve-product-data/insights/profit-on-ad-spend/how-to-set-up-profit-on-ad-spend).
{% endhint %}

|              |                                                  |
| ------------ | ------------------------------------------------ |
| **Metric 1** | **Metric 2**                                     |
| Clicks       | <p>ROAS %<br>Conversions<br>Conversion value</p> |
| Conversions  | <p>ROAS %<br>POAS %</p>                          |
| Impressions  | <p>ROAS %<br>POAS %</p>                          |
| Cost         | <p>Conversions %<br>Conversion value %</p>       |

</details>

<details>

<summary>Available metrics for bol Ads</summary>

|              |                                          |
| ------------ | ---------------------------------------- |
| **Metric 1** | **Metric 2**                             |
| Clicks       | <p>ROAS %<br>Ad sales<br>Conversions</p> |
| Conversions  | ROAS %                                   |
| Impressions  | ROAS %                                   |
| Cost         | <p>Conversions<br>Ad sales</p>           |

</details>

<details>

<summary>Available metrics for Amazon ads</summary>

|              |                                         |
| ------------ | --------------------------------------- |
| **Metric 1** | **Metric 2**                            |
| Clicks       | <p>ROAS %<br>Ad sales<br>Units sold</p> |
| Units sold   | ROAS %                                  |
| Impressions  | ROAS %                                  |
| Spend        | <p>Units sold<br>Ad sales</p>           |

</details>

### **Segmentation snapshot**

Here you can view a historical overview of your product performance segments (Stars, Potentials, Underperformers and Invisibles)

If you change the dashboard settings (for example, thresholds for Segmentation) during the date range of the historical overview, a banner will appear with a **View changes** button. Click **View changes** to check what settings were changed and when. This can help you understand changes such as why there could be a major shift in Underperformers or Stars.&#x20;

To view data for a specific date range, click the calendar input at **Date comparison**.&#x20;

**Availability of data**

* **New dashboards:** Data is available from the day the dashboard is created.  The charts become visible 7 days later,  after some data has been collected.
* **Existing dashboards:** Data is available starting from June 20, 2025, or from the dashboard's creation date, if later than June 20, 2025.

<figure><img src="https://helpcenter.channable.com/hc/article_attachments/30807582863250" alt=""><figcaption></figcaption></figure>

### **Available metrics**

The metrics available to track and use in rules (if you have the [Insights & Analytics](https://www.channable.com/products/channable-insights) plan) depend on the channel:

|                                            |                                                                                                                                                                                                                                                                                                                               |
| ------------------------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Dashboard type**                         | **Available metrics**                                                                                                                                                                                                                                                                                                         |
| **Amazon Ads Dashboards**                  | <p>- Ad Sales<br>- Units Sold<br>- Impressions<br>- Clicks<br>- Spend<br>- CPC<br>- ROAS<br>- CTR<br>- ACOS</p>                                                                                                                                                                                                               |
| **bol Ads Dashboards**                     | <p>- Impressions<br>- Clicks<br>- CPC<br>- Average CPC<br>- CTR (click through rate)<br>- Conversions<br>- Conversion\_rate<br>- Sales<br>- Cost<br>- ACOS<br>- ROAS<br>- Direct conversions<br>- Indirect conversions</p>                                                                                                    |
| **Google Shopping Performance Dashboards** | <p>- Conversion value<br>- Conversions<br>- Impressions <br>- Clicks <br>- CPC <br>- Cost <br>- Revenue on Ad Spend (ROAS)<br>- Profit on Ad Spend (POAS)<br>- Gross Profit<br>- Net Profit<br>- CTR (Click-through rate)<br>- Search Impression Share <br>- Search Absolute Top Impression Share<br>- Search Click Share</p> |

### **Segmentation table**

This dashboard provides an overview of performance metrics for each segment.

* Click **View** to see the products part of that segment
* Click **View all items** for a complete overview of all your items across all segments

#### Customizing your table

<details>

<summary><strong>Adding and removing columns:</strong></summary>

Click the **Select columns** icon to edit what you want to include in your table, and how you want to format it.

</details>

<details>

<summary><strong>Sort in ascending/descending order</strong></summary>

You can sort your products by a specific metric or filtering type (e.g. cost) in ascending or descending order by clicking the up and down arrows next to the metric or type.

</details>

<details>

<summary><strong>Downloading Insights data</strong></summary>

Click **Download as CSV** in the bottom of your table.

</details>

#### Using Insights in rules

You can use performance data from Insights to create [rules ](https://helpcenter.channable.com/manage-improve-product-data/rules-bulk-edit-and-enrich/using-rules)to refine and automate your ad strategy.