> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/manage-improve-product-data/insights/insights-for-ads.md).
# Insights for Ads
> **Who can use this feature:** \
> You need the **Core Pro** plan in your [Channable subscription](/account-billing/manage-your-subscription/channables-pricing-plans.md) to use this feature.
Insights for Ads gives you granular, product-level, cost-per-click performance data for bol Ads, Google Ads, and Amazon Ads. Use it to identify top and low performers, segment products by performance, and adjust your strategy faster.
Use this page to understand what Insights for Ads shows, which channels support it, and how the dashboard is structured.
{% hint style="info" %}
**Note:** Insights for Google Ads uses data from Shopping campaigns, including PMax.
{% endhint %}
{% hint style="info" %}
Ready to set it up? Go to [How to set up Insights for Google Ads](/manage-improve-product-data/insights/insights-for-ads/how-to-set-up-insights-for-google-ads.md), [How to set up Insights for Amazon Ads](/manage-improve-product-data/insights/insights-for-ads/how-to-set-up-insights-for-amazon-ads.md), or [How to set up Insights for bol Ads](/manage-improve-product-data/insights/insights-for-ads/how-to-set-up-insights-for-bol-ads.md).
{% endhint %}
***
### What you can do with Insights for Ads
Use Insights for Ads to:
* Track ad performance at product level
* Compare revenue, cost, clicks, and conversion metrics
* Segment products into performance groups
* Use ad performance data in rules
### Supported channels
Insights for Ads is available for:
* Google Ads
* Amazon Ads
* bol Ads
Available metrics and segmentation options depend on the channel you connect.
### How the dashboard is structured
#### Dashboard overview
Items: Total amount of items included in your Insights
Ad sales: Total revenue from your ads
Conversions: Number of people who viewed, clicked and purchased from your ad
Impressions: The number of times your ads were viewed
|
Clicks: The number of clicks on your ads
Cost: Total cost of running your ads
CPC (Cost-per-click): Average cost per click on your ads
ROAS: Return on Ad Spend: Revenue generated for each dollar spend on your ads
|
Metrics vary by channel.
#### Total ad sales and cost graph
The total ad sales and cost graph shows how your ad revenue compares to costs over time.
* **X-axis:** the date range
* **Y-axis:** the total costs
{% hint style="success" %}
**Tip:** Hover your cursor over a date to view the exact figures for that date.
{% endhint %}
#### Segmentation
Insights categorizes your ad listings into segments based on performance metrics to give you a clear view of product performance. By default, your products are segmented based on **clicks** and **ROAS % (Return on Ad Spend)**. You can change this by clicking **Edit**.
{% hint style="success" %}
**Tip:** Customize your product segmentation and what success looks like for you by clicking **Edit**, selecting from the available metrics, filling in your benchmarks, and clicking **Save**.
{% endhint %}
Performance labels
{% hint style="info" %}
**Note:** Insights label names changed in July 2026. You may still encounter previous names across your company. Previous names: Stars (= Heroes), Potentials (= Sidekicks), Invisibles (= Zombies), and Underperformers (= Villains). [Request a switch](/manage-improve-product-data/insights/insights-for-ads/how-to-switch-to-the-new-insights-segmentation-label-names.md) to the new label names by December 31, 2026.
{% endhint %}
We use performance metrics and thresholds to filter your products into the following groups:
* :star: **Heroes**: Top-performing products
* :lightbulb: **Sidekicks**: Products that perform well, but at a lower volume (potential for growth)
* :arrow-trend-down: **Villains**: Products that aren’t performing well enough to justify current costs
* :eye-slash: **Zombies**: Products that barely receive impressions or clicks (essentially not being shown)
These groups and labels are assigned based on the set segmentation metrics. By default, this is clicks and ROAS % (Return on Ad Spend).
**Example:**
* IF **Clicks** is higher or equal to `30`, AND **ROAS (%)** is higher or equal to `400`, the product is a **Hero**
* If **Clicks** is higher or equal to `30`, AND **ROAS (%)** is below `400`, the product is a **Villain**
* IF **Clicks** is below `30`, AND **ROAS (%)** is higher or equal to `400`, the product is a **Sidekick**
* IF **Clicks** is below `30`, AND **ROAS (%)** is below `400`, the product is a **Zombie**
{% hint style="success" %}
**Tip:** If you have the Insights plan, you can use these labels to create rules that dynamically adjust your listings when they meet certain criteria, helping you focus on top-performing products.
{% endhint %}
Pie charts
These pie charts show how Heroes, Sidekicks, Zombies, and Villains perform overall, based on:
* **Ad sales:** Revenue received from your ads
* **Cost:** Total ad spend
* **Number of items:** Your total products
{% hint style="info" %}
**Note:** Products that aren’t currently live on the marketplace are excluded from these charts.
{% endhint %}
"Unsegmented" products
Some products could be segmented as "unsegmented". This means that:
* These products are in your import but they weren't sent to the ads channel so there are no metrics to show.
### Change segmentation metrics
To change performance segmentation metrics, click **Edit** in **Segmentation** or in your dashboard settings **(Setup > Setup Insights > Settings > Segmentation)**.
Available metrics for Google Ads
{% hint style="info" %}
**Note:** Google Ads supports Profit on Ad Spend (POAS) tracking, but you'll need to [set this up manually](/manage-improve-product-data/insights/profit-on-ad-spend/how-to-set-up-profit-on-ad-spend.md).
{% endhint %}
| | |
| ------------ | ------------------------------------------------ |
| **Metric 1** | **Metric 2** |
| Clicks |
ROAS % Conversions Conversion value
|
| Conversions |
ROAS % POAS %
|
| Impressions |
ROAS % POAS %
|
| Cost |
Conversions % Conversion value %
|
Available metrics for bol Ads
| | |
| ------------ | ---------------------------------------- |
| **Metric 1** | **Metric 2** |
| Clicks |
|
| Units sold | ROAS % |
| Impressions | ROAS % |
| Spend |
Units sold Ad sales
|
### Segmentation snapshot
Here you can view a historical overview of your product performance segments: Heroes, Sidekicks, Villains, and Zombies.
If you change the dashboard settings (for example, thresholds for Segmentation) during the date range of the historical overview, a banner will appear with a **View changes** button. Click **View changes** to check what settings were changed and when. This can help you understand changes such as why there could be a major shift in Villains or Heroes.
To view data for a specific date range, click the calendar input at **Date comparison**.
**Availability of data**
* **New dashboards:** Data is available from the day the dashboard is created. The charts become visible 7 days later, after some data has been collected.
* **Existing dashboards:** Data is available starting from June 20, 2025, or from the dashboard's creation date, if later than June 20, 2025.
### Available metrics
The metrics available to track and use in rules (if you have the [Insights & Analytics](https://www.channable.com/products/channable-insights) plan) depend on the channel:
| | |
| ------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **Dashboard type** | **Available metrics** |
| **Amazon Ads Dashboards** |
- Ad Sales - Units Sold - Impressions - Clicks - Spend - CPC - ROAS - CTR - ACOS
- Conversion value - Conversions - Impressions - Clicks - CPC - Cost - Revenue on Ad Spend (ROAS) - Profit on Ad Spend (POAS) - Gross Profit - Net Profit - CTR (Click-through rate) - Search Impression Share - Search Absolute Top Impression Share - Search Click Share
|
### Segmentation table
This dashboard provides an overview of performance metrics for each segment.
* Click **View** to see the products part of that segment
* Click **View all items** for a complete overview of all your items across all segments
#### Customizing your table
Adding and removing columns:
Click the **Select columns** icon to edit what you want to include in your table, and how you want to format it.
Sort in ascending/descending order
You can sort your products by a specific metric or filtering type (e.g. cost) in ascending or descending order by clicking the up and down arrows next to the metric or type.
Downloading Insights data
Click **Download as CSV** in the bottom of your table.
### Next steps
* [Use Insights in rules](/manage-improve-product-data/insights/use-insights-in-rules.md)
* [Use Performance Segmentation in rules and Google Ads](/manage-improve-product-data/insights/insights-for-ads/use-performance-segmentation-in-rules-and-google-ads.md)
* [Profit on Ad Spend](/manage-improve-product-data/insights/profit-on-ad-spend.md)
---
# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.
## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:
```
GET https://helpcenter.channable.com/manage-improve-product-data/insights/insights-for-ads.md?ask=&goal=
```
`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.