> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/manage-improve-product-data/insights/insights-for-ads.md).

# Insights for Ads

Track product-level ad performance with clicks, cost, revenue, and segmentation insights.

> #### **Who can use this feature**
>
> You need the **Core Pro** plan in your [Channable subscription](/account-billing/manage-your-subscription/channables-pricing-plans.md) to use this feature.

Insights for Ads gives you granular, product-level, cost-per-click performance data for our PPC channels: [bol Ads, Google Ads, and Amazon Ads](/list-advertise/sell-on-marketplaces/ppc-optimization.md). Use it to identify top and low performers, segment products by performance, and adjust your strategy faster.

Use this page to understand what Insights for Ads shows, which channels support it, and how the dashboard is structured.

{% hint style="info" %}
Insights for Google Ads uses data from Shopping campaigns, including PMax.
{% endhint %}

***

### What you can do with Insights for Ads

{% columns %}
{% column %}
**Use Insights for Ads to:**

* Track ad performance at product level
* Compare revenue, cost, clicks, and conversion metrics
* Segment items into performance groups
* Use ad performance data in rules
  {% endcolumn %}

{% column %}
**Supported channels**

Insights for Ads is available for:

* [Google Ads](/manage-improve-product-data/insights/insights-for-ads/insights-for-google-ads.md)
* [Amazon Ads](/manage-improve-product-data/insights/insights-for-ads/insights-for-amazon-ads.md)
* [bol Ads](/manage-improve-product-data/insights/insights-for-ads/insights-for-bol-ads.md)
  {% endcolumn %}
  {% endcolumns %}

### How the dashboard is structured

#### Dashboard overview

<div align="left"><figure><img src="https://501928696-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fu8whzIfip72Kvn3M1bsc%2Fuploads%2FUqPRJ6cwX793hSOABA35%2FScreenshot%202026-07-15%20at%2010.51.13.png?alt=media&amp;token=05356cec-d978-405d-8665-4c32e9fd2ff6" alt=""><figcaption></figcaption></figure></div>

|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |
| --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <p><i class="fa-box">:box:</i> <strong>Items:</strong> Total amount of items included in your Insights</p><p><i class="fa-money-bill-wave">:money-bill-wave:</i> <strong>Conv. value:</strong> Total revenue from your ads</p><p><i class="fa-chart-line">:chart-line:</i> <strong>Conversions:</strong> Number of people who viewed, clicked and purchased from your ad</p><p><i class="fa-chart-line">:chart-line:</i> <strong>Impressions:</strong> The number of times your ads were viewed</p> | <p><i class="fa-computer-mouse">:computer-mouse:</i> <strong>Clicks:</strong> The number of clicks on your ads</p><p><i class="fa-euro-sign">:euro-sign:</i> <strong>Ad cost:</strong> Total cost of running your ads</p><p><i class="fa-euro-sign">:euro-sign:</i> <strong>CPC (Cost-per-click):</strong> Average cost per click on your ads</p><p><i class="fa-chart-line">:chart-line:</i> <strong>ROAS: Return on Ad Spend:</strong> Revenue generated for each dollar spend on your ads</p> |

{% hint style="warning" %}
Available metrics and segmentation options depend on the channel you connect.
{% endhint %}

{% columns %}
{% column %}

#### Total conv. value and ad cost graph

The total ad sales and cost graph shows how your ad revenue compares to costs over time.

* **X-axis:** the date range
* **Y-axis:** the total costs

{% hint style="success" %}
Hover your cursor over a date in your graph to view exact figures for that date.
{% endhint %}
{% endcolumn %}

{% column %}

<figure><img src="https://501928696-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fu8whzIfip72Kvn3M1bsc%2Fuploads%2FQ8YDKQyCfOVFOMCIgmGT%2Fimage.png?alt=media&amp;token=b4522e0b-3606-477e-a9d0-7d8d00b24253" alt=""><figcaption></figcaption></figure>
{% endcolumn %}
{% endcolumns %}

#### Segmentation

Insights categorizes your ad listings into segments based on performance metrics to give you a clear view of product performance. By default, your items are segmented based on **clicks** and **ROAS % (Return on Ad Spend)**. You can change this by clicking **Edit**.

{% hint style="success" %}
**Tip:** Customize your product segmentation and what success looks like for you by clicking **Edit**, selecting from the available metrics, filling in your benchmarks, and clicking **Save**.
{% endhint %}

<details>

<summary>Performance labels</summary>

{% hint style="info" %}
Insights label names changed on July 13, 2026.&#x20;

Your metrics and segmentation logic remain unchanged. If your dashboard uses labels in Rules or Mapping, your previous names remain active. [Request a switch](/manage-improve-product-data/insights/insights-for-ads/how-to-switch-to-the-new-insights-segmentation-label-names.md) to use Heroes, Sidekicks, Villains, and Zombies by December 28, 2026.
{% endhint %}

We use performance metrics and thresholds to filter your products into the following groups:

* <i class="fa-star">:star:</i> **Heroes**: Top-performing products
* <i class="fa-lightbulb">:lightbulb:</i> **Sidekicks**: Products that perform well, but at a lower volume (potential for growth)
* <i class="fa-arrow-trend-down">:arrow-trend-down:</i> **Villains**: Products that aren’t performing well enough to justify current costs
* <i class="fa-eye-slash">:eye-slash:</i> **Zombies**: Products that barely receive impressions or clicks (essentially not being shown)

These groups and labels are assigned based on your [set segmentation metrics](#change-segmentation-metrics).

{% hint style="success" %}
You can use these labels to create rules that dynamically adjust your listings when they meet certain criteria, helping you focus on top-performing products.
{% endhint %}

</details>

<details>

<summary>Pie charts</summary>

<div align="left"><figure><img src="https://501928696-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fu8whzIfip72Kvn3M1bsc%2Fuploads%2FXU3TadZfVaQ8D1O766g3%2FScreenshot%202026-07-15%20at%2011.06.49.png?alt=media&amp;token=ef6cec63-4d4b-4cd7-970e-627e0fba8656" alt="" width="563"><figcaption></figcaption></figure></div>

These pie charts show how Heroes, Sidekicks, Zombies, and Villains perform overall, based on:

* **Conv. value:** Revenue received from your ads
* **Ad cost:** Total ad spend
* **Number of items:** Your total products

{% hint style="info" %}
Products that aren’t currently live on the marketplace are excluded from these charts.
{% endhint %}

</details>

<details>

<summary>"Unsegmented" items</summary>

Some products could be segmented as "unsegmented". This means that:

* These products are in your import but they weren't sent to the ads channel so there are no metrics to show.

</details>

### Act on performance segments

Use performance segments to decide where to focus your review:

* Review **Heroes** for priority labels or campaign structure.
* Test **Sidekicks** before expanding their reach.
* Review **Villains** against your cost and conversion thresholds.
* Improve product data for **Zombies**, or stop sending them to the channel.

Use [Performance rule recipes](/manage-improve-product-data/insights/performance-rule-recipes.md) to apply labels or exclusions with rules.

{% hint style="warning" %}

### Fact-check with Product and Engineering

Confirm which segment-based actions are supported in each channel. Confirm that Channable does not change bids automatically unless a connected feature explicitly supports it.
{% endhint %}

### Change segmentation metrics

By default, we segment your product into performance categories based on clicks and ROAS % (Return on Ad Spend).

{% hint style="info" %}

#### Example

* IF **Clicks** is higher or equal to `30`, AND **ROAS (%)** is higher or equal to `400`, the product is a **Hero**
* If **Clicks** is higher or equal to `30`, AND **ROAS (%)** is below `400`, the product is a **Villain**
* IF **Clicks** is below `30`, AND **ROAS (%)** is higher or equal to `400`, the product is a **Sidekick**
* IF **Clicks** is below `30`, AND **ROAS (%)** is below `400`, the product is a **Zombie**
  {% endhint %}

To change performance segmentation metrics, in the **Segmentation** section, click **Edit**.

<details>

<summary>Available metrics for Google Ads</summary>

{% hint style="info" %}
Google Ads supports Profit on Ad Spend (POAS) tracking, but you'll need to [set this up manually](/manage-improve-product-data/insights/profit-on-ad-spend/set-up-profit-on-ad-spend.md).
{% endhint %}

|              |                                                  |
| ------------ | ------------------------------------------------ |
| **Metric 1** | **Metric 2**                                     |
| Clicks       | <p>ROAS %<br>Conversions<br>Conversion value</p> |
| Conversions  | <p>ROAS %<br>POAS %</p>                          |
| Impressions  | <p>ROAS %<br>POAS %</p>                          |
| Cost         | <p>Conversions %<br>Conversion value %</p>       |

</details>

<details>

<summary>Available metrics for bol Ads</summary>

|              |                                          |
| ------------ | ---------------------------------------- |
| **Metric 1** | **Metric 2**                             |
| Clicks       | <p>ROAS %<br>Ad sales<br>Conversions</p> |
| Conversions  | ROAS %                                   |
| Impressions  | ROAS %                                   |
| Cost         | <p>Conversions<br>Ad sales</p>           |

</details>

<details>

<summary>Available metrics for Amazon ads</summary>

|              |                                         |
| ------------ | --------------------------------------- |
| **Metric 1** | **Metric 2**                            |
| Clicks       | <p>ROAS %<br>Ad sales<br>Units sold</p> |
| Units sold   | ROAS %                                  |
| Impressions  | ROAS %                                  |
| Spend        | <p>Units sold<br>Ad sales</p>           |

</details>

### Segmentation snapshot

<figure><img src="https://501928696-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fu8whzIfip72Kvn3M1bsc%2Fuploads%2F7aJfnOagy4p7ctpanSJG%2FScreenshot%202026-07-15%20at%2011.09.01.png?alt=media&amp;token=a97b8ea5-1747-486e-a26c-391429a1824a" alt=""><figcaption></figcaption></figure>

Here you can view a historical overview of your product performance segments: **Heroes**, **Sidekicks**, **Villains**, and **Zombies**.

If you change the dashboard settings (for example, thresholds for Segmentation) during the date range of the historical overview, a banner will appear with a **View changes** button.

Click **View changes** to check what settings were changed and when. This can help you understand changes such as why there could be a major shift in Villains or Heroes.

To view data for a specific date range, click the calendar input at **Date comparison**.

**Availability of data**

* **New dashboards:** Data is available from the day the dashboard is created. The charts become visible 7 days later, after some data has been collected.
* **Existing dashboards:** Data is available starting from June 20, 2025, or from the dashboard's creation date, if later than June 20, 2025.

### Available metrics

The metrics available to track and use in rules depend on the channel

<details>

<summary>Google Ads dashboards</summary>

* Conversion value
* Conversions
* Impressions
* Clicks
* CPC
* Cost
* Revenue on Ad Spend (ROAS)
* Profit on Ad Spend (POAS)
* Gross Profit
* Net Profit
* CTR (Click-through rate)
* Search Impression Share
* Search Absolute Top Impression Share
* Search Click Share

</details>

<details>

<summary>Amazon Ads dashboards</summary>

* Ad Sales
* Units Sold
* Impressions
* Clicks
* Spend
* CPC
* ROAS
* CTR
* ACOS

</details>

<details>

<summary>bol Ads dashboards</summary>

* Impressions
* Clicks
* CPC
* Average CPC
* CTR (click through rate)
* Conversions
* Conversion\_rate
* Sales
* Cost
* ACOS
* ROAS
* Direct conversions
* Indirect conversions

</details>

### Segmentation table

This dashboard provides an overview of performance metrics for each segment.

* Click **View** to see the products part of that segment
* Click **View all items** for a complete overview of all your items across all segments

#### Customizing your table

<details>

<summary><strong>Adding and removing columns:</strong></summary>

Click the **Select columns** icon to edit what you want to include in your table, and how you want to format it.

</details>

<details>

<summary><strong>Sort in ascending/descending order</strong></summary>

You can sort your products by a specific metric or filtering type (e.g. cost) in ascending or descending order by clicking the up and down arrows next to the metric or type.

</details>

<details>

<summary><strong>Downloading Insights data</strong></summary>

Click **Download as CSV** in the bottom of your table.

</details>

### Next steps

* [Use Insights in rules](/manage-improve-product-data/insights/use-insights-in-rules.md)
* [Use Performance Segmentation in rules and Google Ads](/manage-improve-product-data/insights/insights-for-ads/use-performance-segmentation-in-rules-and-google-ads.md)
* [Profit on Ad Spend](/manage-improve-product-data/insights/profit-on-ad-spend.md)
* [Monitor Insights data](/manage-improve-product-data/insights/insights-troubleshooting/monitor-insights-data.md)


---

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